Top Cosmetics Brands Instagram Profiles
Official Instagram accounts of beauty, skincare, and makeup brands. Compare how leading cosmetics companies drive engagement and product launches.
21
Top profiles
11.4M
Avg. followers
0.23%
Avg. engagement
Kylie Cosmetics
@kyliecosmetics
Followers
24.5M
Engagement
0.12%
M·A·C Cosmetics
@maccosmetics
Followers
23.9M
Engagement
0.02%
Personal Goods & General Merchandise Stores
NYX Professional Makeup
@nyxcosmetics
Followers
14.4M
Engagement
0.01%
Personal Goods & General Merchandise Stores
FENTY BEAUTY BY RIHANNA
@fentybeauty
Followers
13.4M
Engagement
0.1%
None
YSL Beauty Official
@yslbeauty
Followers
12.8M
Engagement
0.15%
Health/beauty
Goar Avetisyan
@goar_avetisyan
Followers
12.2M
Engagement
1.03%
Primark
@primark
Followers
11.4M
Engagement
0.03%
None
Natalia Martins
@nataliabeauty
Followers
11.1M
Engagement
0.01%
Tarte Cosmetics
@tartecosmetics
Followers
10.1M
Engagement
0.02%
None
Urban Decay Cosmetics
@urbandecaycosmetics
Followers
10.1M
Engagement
0.01%
Personal Goods & General Merchandise Stores
NARS Cosmetics
@narsissist
Followers
9.8M
Engagement
0.02%
Brooklyn and Bailey
@brooklynandbailey
Followers
9.7M
Engagement
1.14%
ColourPop Cosmetics
@colourpopcosmetics
Followers
9.6M
Engagement
0.04%
Benefit Cosmetics US
@benefitcosmetics
Followers
9.5M
Engagement
0.06%
Beauty, cosmetic & personal care
Morphe
@morphebrushes
Followers
9.4M
Engagement
0.02%
Beauty, cosmetic & personal care
Boutiqaat TV
@boutiqaattv
Followers
8.9M
Engagement
0.02%
Community
Jayda Cheaves
@jaydacheaves
Followers
8.4M
Engagement
1.64%
Ulta Beauty
@ultabeauty
Followers
7.7M
Engagement
0.01%
Beauty, cosmetic & personal care
e.l.f. Cosmetics
@elfcosmetics
Followers
7.6M
Engagement
0.05%
KIKO Milano Official
@kikomilano
Followers
7.4M
Engagement
0.09%
Eudora
@eudora
Followers
6.8M
Engagement
0.2%
Health/beauty
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About Cosmetics Brands on Instagram
Cosmetics brands are among the most active business advertisers and creators on Instagram.
This segment focuses on official company accounts in beauty, skincare, and makeup.
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