What accounts appear here?

Official beauty and cosmetics companies, including skincare and makeup brands.

Are creator makeup artists included?

No, unless the account is a registered brand business profile.

Why is this useful for brands?

It helps benchmark posting cadence, reach, and engagement versus direct competitors.

Can I analyze a specific brand account?

Yes, use the Profile Analyzer for any public account.

Top Cosmetics Brands Instagram Profiles

Official Instagram accounts of beauty, skincare, and makeup brands. Compare how leading cosmetics companies drive engagement and product launches.

Top profiles

11.2M

Avg. followers

0.23%

Avg. engagement

Top 21 Cosmetics Profiles

11.2M

Avg. followers (top 21)

0.23%

Avg. engagement (top 21)

Kylie Cosmetics

@kyliecosmetics

Followers

24.5M

Engagement

0.12%

BrandCosmetics Brand

M·A·C Cosmetics

@maccosmetics

Followers

23.9M

Engagement

0.02%

BrandBeauty Brand

Personal Goods & General Merchandise Stores

NYX Professional Makeup

@nyxcosmetics

Followers

14.4M

Engagement

0.01%

BrandTop Cosmetics Brand

Personal Goods & General Merchandise Stores

FENTY BEAUTY BY RIHANNA

@fentybeauty

Followers

13.4M

Engagement

0.1%

BrandLeading Makeup Brand

None

YSL Beauty Official

@yslbeauty

Followers

12.8M

Engagement

0.15%

InfluencerPopular Cosmetics Label

Health/beauty

Goar Avetisyan

@goar_avetisyan

Followers

12.2M

Engagement

1.03%

BrandCosmetics Brand

Primark

@primark

Followers

11.4M

Engagement

0.03%

BrandBeauty Brand

None

Tarte Cosmetics

@tartecosmetics

Followers

10.1M

Engagement

0.02%

BrandTop Cosmetics Brand

None

Urban Decay Cosmetics

@urbandecaycosmetics

Followers

10.1M

Engagement

0.01%

BrandLeading Makeup Brand

Personal Goods & General Merchandise Stores

NARS Cosmetics

@narsissist

Followers

9.8M

Engagement

0.02%

BrandPopular Cosmetics Label

Brooklyn and Bailey

@brooklynandbailey

Followers

9.7M

Engagement

1.14%

BrandCosmetics Brand

ColourPop Cosmetics

@colourpopcosmetics

Followers

9.6M

Engagement

0.04%

BrandBeauty Brand

Benefit Cosmetics US

@benefitcosmetics

Followers

9.5M

Engagement

0.06%

BrandTop Cosmetics Brand

Beauty, cosmetic & personal care

Morphe

@morphebrushes

Followers

9.4M

Engagement

0.02%

BrandLeading Makeup Brand

Beauty, cosmetic & personal care

Jayda Cheaves

@jaydacheaves

Followers

8.4M

Engagement

1.64%

BrandPopular Cosmetics Label

American Style

@americanstyle

Followers

8.1M

Engagement

0.02%

InfluencerCosmetics Brand

Design & fashion

Ulta Beauty

@ultabeauty

Followers

7.7M

Engagement

0.01%

BrandBeauty Brand

Beauty, cosmetic & personal care

The Washington Post

@washingtonpost

Followers

7.6M

Engagement

0.08%

InfluencerTop Cosmetics Brand

Newspaper

e.l.f. Cosmetics

@elfcosmetics

Followers

7.6M

Engagement

0.05%

BrandLeading Makeup Brand

KIKO Milano Official

@kikomilano

Followers

7.4M

Engagement

0.09%

BrandPopular Cosmetics Label

Eudora

@eudora

Followers

6.8M

Engagement

0.2%

InfluencerCosmetics Brand

Health/beauty

Couple of thousands more profiles available

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About Cosmetics Brands on Instagram

Cosmetics brands are among the most active business advertisers and creators on Instagram.

This segment focuses on official company accounts in beauty, skincare, and makeup.

Frequently Asked Questions

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