Followers
24.5M
Following
829
Total Posts
Engagement Rate
0.12%
Avg Likes
30,521
Avg Comments
Kylie Cosmetics is a verified Beauty brand, with 24.5M followers on Instagram. The account posts mainly around beauty and tech topics. To date Kylie Cosmetics has posted 2,511 times, currently around 9 posts a week. Engagement runs at 0.12%, or about 30,521 likes and 126 comments per post.
Tracked in the InstME index, Kyliecosmetics is a Beauty account with 24.5M followers and a back catalogue of 2,511 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Kyliecosmetics's 0.12% engagement rate lands below the median of 0.32%.
The like-to-comment split is roughly 242 to one, indicating an audience that mostly engages through likes.
Kyliecosmetics keeps a posting cadence of about 9 posts per week, more than one per day.
Kyliecosmetics keeps its following list short (829) relative to 24.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$86,000–$160,000
Based on 24.5M followers and a 0.12% engagement rate, a single sponsored post by Kyliecosmetics is worth an estimated $86,000–$160,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Kyliecosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.32% |
| Average likes | 30,521 | 6,917 |
| Average comments | 126 | 196 |
| Posts per week | 9.41 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Kylie Cosmetics is a verified beauty brand on Instagram, with 24.5M followers.
Kylie Cosmetics posts on Instagram as @kyliecosmetics.
Kylie Cosmetics has 24,531,800 followers on Instagram (24.5M) as of Apr 27, 2026.
Kylie Cosmetics's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Kylie Cosmetics average 30,521 likes and 126 comments.
Kylie Cosmetics posts about 9 times per week on average.
Kylie Cosmetics is registered as a business account on Instagram and is verified.
Kylie Cosmetics is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,511 posts.
Yes. Kylie Cosmetics carries the blue verified badge on Instagram.
2,511
126
Posts / Week
9.41
Growth Score
2.4 / 100
Follower Ratio
29592.0×
Engagement
0.55%
A sponsored post from Kylie Cosmetics is estimated at $86,000 to $160,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
