#beauty on Instagram, hashtag stats & best tags
12,365 creators in the InstME index post about beauty. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #beauty.
#beauty hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
12,365
Average followers
244,729
Median: 19,282
Average engagement rate
5.21%
Median: 1.04%
Average likes per post
4,206
Median: 147
Average comments per post
126
Median: 16
Average posts per month
9.3
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #beauty
Top countries
Share of creators with a known country
- United States36.8%
- United Kingdom7.7%
- Nigeria7.5%
- Indonesia4.3%
- South Korea3.9%
- Canada3.6%
- France2.8%
- India2.7%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English84.1%
- Indonesian6.2%
- Korean5.7%
- French4%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty72.7%
- Fashion11.4%
- Art3.2%
- Fitness2%
- skincare1.9%
- Health1.4%
- Photography1.3%
- Lifestyle1.1%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 78% women / 22% men.
Modeled from the beauty, fashion, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #beauty
12,365 creators in the InstME index mention Beauty in their profile.
Jin Cruce
@agingwith_style_and_grays
Followers
1.5M
Engagement
10.39%
Beautyhaul.com
@beautyhaulofficial
Followers
927.5K
Engagement
0.03%
BEAUTY&YOUTH UNITED ARROWS
@beautyandyouth_official
Followers
504.4K
Engagement
0.03%
Rosa Sorroche
@rosasorroche
Followers
375.6K
Engagement
0%
Yves Rocher Italia
@yvesrocheritalia
Followers
335.9K
Engagement
0.09%
MENA ADUBEA
@mena_adubea
Followers
285K
Engagement
2.17%
Melodie Perez
@diaryoftroubledskin
Followers
265.9K
Engagement
3.79%
BeautyBio
@beautybio
Followers
246.9K
Engagement
0.01%
Organic To Green
@organictogreen
Followers
216.3K
Engagement
0.42%
Nimisha Rajeesh
@tiya_advik_chathamkulam
Followers
145.2K
Engagement
2.29%
Natalie Alnajem " ꪀꪖꪀꪖ 🪬"
@nanaglam_official
Followers
132.7K
Engagement
0.32%
L’Oréal Middle East
@lorealmiddleeast
Followers
130K
Engagement
0.08%
Tips for using #beauty
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.3 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#beauty hashtag FAQ
How many Instagram influencers use #beauty?
12,365 public Instagram creators with 1,000+ followers in the InstME index use beauty in their profile or content category.
What is a good engagement rate for #beauty posts?
The median engagement rate across #beauty creators is 1.04%, and the average is 5.21%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #beauty?
Use 20–30 hashtags per post, mixing broad tags like #beauty with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #beauty creators post from?
The largest share post from United States (36.8%), United Kingdom (7.7%), Nigeria (7.5%), based on the #beauty creators in the index with a known country.
Find creators who already post about Beauty
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.