From idea to revenue, eight steps.
InstMe replaces a tangle of spreadsheets, DMs, and guesswork with one end-to-end system — so every campaign runs faster, every deal is backed by data, and every dollar spent is accounted for.
Step 01
Create Campaign
“Define your goal before the first outreach.”
- Choose between awareness, conversion, or UGC-focused campaigns
- Set hard budget caps and per-post rate ceilings
- Define audience parameters: age, gender, location, interests
- Attach brand guidelines, mood boards, and creative references
Create Campaign
Set your campaign objective, budget, target demographics, and content guidelines inside the InstMe campaign builder. Every downstream decision — who you approach, what you offer, how you measure success — flows from the brief you write here.
Step 02
Search & Discover
“Find creators your competitors have not yet reached.”
- Filter by follower range, engagement rate, and niche category
- Audience quality scores powered by AI — spot fake followers instantly
- Lookalike discovery: find creators similar to your best performers
- Save profiles to shortlists and share with your team
Search & Discover
InstMe scans millions of Instagram profiles in real time, ranking them by engagement rate, audience authenticity, niche relevance, and historical collaboration performance. No more spreadsheets. No more gut feeling.
Step 03
Outreach
“Personalized at scale, without sounding like a bot.”
- AI-generated personalized DM templates for each creator
- Bulk send with per-creator variable injection
- Automated follow-up sequences with configurable delays
- Unified inbox with thread-level tracking and status labels
Outreach
Our AI drafts personalised outreach messages based on each creator's recent content, audience, and engagement patterns. Send in bulk or one by one — every message feels handcrafted. Track opens, replies, and follow-ups in a unified inbox.
Step 04
Negotiate
“Know your leverage before you enter the conversation.”
- Market-rate benchmarks per follower tier and niche
- Counter-offer templates that keep conversations warm
- Deal log with full negotiation history per creator
- Rate alerts when a creator's market value changes significantly
Negotiate
InstMe surfaces benchmark rates for any creator based on their tier, niche, and engagement — so you negotiate from data, not gut feeling. Built-in deal tracking lets you log offers, counter-offers, and final agreed rates without leaving the platform.
Step 05
Onboarding
“From verbal yes to signed brief in minutes.”
- Auto-generated briefs from your campaign settings
- Creator portal for draft submission and revision rounds
- E-signature on deliverable agreements
- Deadline reminders sent automatically to creators
Onboarding
Once a deal is agreed, InstMe generates a co-branded collaboration brief, collects content approvals, and logs all deliverables. Creators get a clean portal to upload drafts and receive feedback — your team spends time reviewing, not chasing.
Step 06
Track Results
“See what is working while you can still act on it.”
- Live post metrics pulled directly from Instagram Insights
- Creator-level breakdown: reach, engagement, saves, link clicks
- Benchmarks versus campaign targets and previous campaigns
- Automated performance alerts when a post significantly over- or under-delivers
Track Results
After posts go live, InstMe pulls live performance data — reach, impressions, saves, link clicks, story views — and aggregates it into your campaign dashboard. Real-time alerts let you double down on top performers before the campaign window closes.
Step 07
Generate Revenue
“Attribute every sale back to the creator who drove it.”
- Native Shopify and WooCommerce revenue attribution
- Auto-generated UTM links per creator per campaign
- Promo code tracking with conversion and AOV data
- ROI dashboard: revenue generated vs. influencer spend
Generate Revenue
Connect your Shopify or e-commerce store, add UTM parameters, or use InstMe promo codes to trace revenue directly to each collaboration. Finally see your influencer spend as an investment, not a cost centre.
Step 08
Pay Influencer
“Fast, compliant payouts that keep creators coming back.”
- One-click payment release after deliverable approval
- Auto-generated invoices and payment receipts
- Tax form collection (W-9, W-8BEN) built into the flow
- Multi-currency payouts — creators get paid in their local currency
Pay Influencer
Release payments directly inside InstMe once deliverables are approved. Automated invoicing, tax form collection, and multi-currency payouts mean your finance team handles influencer payments just like any other vendor — without the spreadsheet chaos.
The complete influencer pipeline, in one platform.
Common questions
Everything you need to know before your first campaign.
How long does it take to launch a campaign?
Most brands go from campaign brief to first outreach in under 30 minutes. The discovery and filtering tools surface qualified creators immediately, and the AI-drafted messages cut hours of copy-writing.
Do creators need to sign up for InstMe?
No. Creators receive outreach and submit content through a lightweight portal — no account required. The full platform is for the brand or agency running the campaign.
Which platforms does InstMe support?
Instagram is our core platform. YouTube and TikTok integrations are currently in beta and available on Pro and Agency plans.
How accurate is the revenue attribution?
With Shopify integration and InstMe promo codes, attribution is exact. UTM-based attribution covers most other e-commerce stacks with high confidence — we display confidence scores for each conversion event.
Can my whole team use the platform?
Yes. Agency and Enterprise plans include unlimited seats with role-based permissions: Admin, Campaign Manager, Finance, and View-Only.
Ready to run your first campaign?
Join thousands of brands and agencies already using InstMe to find, manage, and pay influencers — without the spreadsheet chaos.