All Ages, All Races, All Genders
Followers
23.9M
Following
1.4K
Total Posts
Engagement Rate
0.02%
Avg Likes
4,622
Avg Comments
M·A·C Cosmetics runs a verified Beauty brand account based in United States with 23.9M followers on Instagram. To date M·A·C Cosmetics has posted 3,036 times, currently around 12 posts a week. Engagement runs at 0.02%, or about 4,622 likes and 86 comments per post.
Counting 23.9M followers and 3,036 posts, Maccosmetics sits in the InstME index as a Beauty account.
Benchmarked against 361 Beauty accounts with over 1M followers, Maccosmetics posts a 0.02% engagement rate that is in the bottom quarter (median: 0.32%).
Comments arrive at about one per 54 likes, a sign of a healthy amount of conversation.
Video content from Maccosmetics draws about 14.7K views.
Lately Maccosmetics has been publishing about 12 posts per week, more than one per day.
With 23.9M followers but only 1,396 accounts followed back, Maccosmetics shows the ratio of a well-established account.
Estimated sponsored-post value
$84,000–$160,000
Based on 23.9M followers and a 0.02% engagement rate, a single sponsored post by Maccosmetics is worth an estimated $84,000–$160,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Maccosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 4,622 | 6,917 |
| Average comments | 86 | 196 |
| Posts per week | 11.52 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Maccosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.29% |
| Average likes | 4,622 | 5,545 |
| Average comments | 86 | 221 |
| Posts per week | 11.52 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
M·A·C Cosmetics is a verified beauty brand based in United States on Instagram, with 23.9M followers.
M·A·C Cosmetics posts on Instagram as @maccosmetics.
M·A·C Cosmetics has 23,909,316 followers on Instagram (23.9M) as of Apr 10, 2026.
M·A·C Cosmetics's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by M·A·C Cosmetics average 4,622 likes and 86 comments.
M·A·C Cosmetics posts about 12 times per week on average.
M·A·C Cosmetics is registered as a business account on Instagram and is verified.
M·A·C Cosmetics is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 3,036 posts.
M·A·C Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,036
86
Avg Views
14,732
Posts / Week
11.52
Growth Score
0.4 / 100
Engagement
0.55%
Yes. M·A·C Cosmetics carries the blue verified badge on Instagram.
A sponsored post from M·A·C Cosmetics is estimated at $84,000 to $160,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
