Followers
10.1M
Following
2.7K
Total Posts
Engagement Rate
0.01%
Avg Likes
1,348
Avg Comments
On Instagram, Urban Decay Cosmetics is a verified Beauty brand based in United States with an audience of 10.1M. Content spans beauty and automotive. The account has published 9,788 posts, currently around 6 posts a week. Posts average 1,348 likes and 26 comments, an engagement rate of 0.01%.
Tracked in the InstME index, Urbandecaycosmetics is a Beauty account with 10.1M followers and a back catalogue of 9,788 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Urbandecaycosmetics's 0.01% engagement rate lands in the bottom quarter (median: 0.32%).
At one comment per 51 likes, the ratio points to a healthy amount of conversation.
Video posts from Urbandecaycosmetics average 16.3K views.
Urbandecaycosmetics currently publishes about 6 posts per week.
Urbandecaycosmetics keeps its following list short (2,748) relative to 10.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$35,000–$65,000
Based on 10.1M followers and a 0.01% engagement rate, a single sponsored post by Urbandecaycosmetics is worth an estimated $35,000–$65,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Urbandecaycosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 1,348 | 6,917 |
| Average comments | 26 | 196 |
| Posts per week | 5.55 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Urbandecaycosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.29% |
| Average likes | 1,348 | 5,545 |
| Average comments | 26 | 221 |
| Posts per week | 5.55 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 22, 2026
Urban Decay Cosmetics is a verified beauty brand based in United States on Instagram, with 10.1M followers.
Urban Decay Cosmetics posts on Instagram as @urbandecaycosmetics.
Urban Decay Cosmetics has 10,065,094 followers on Instagram (10.1M) as of Mar 22, 2026.
Urban Decay Cosmetics's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Urban Decay Cosmetics average 1,348 likes and 26 comments.
Urban Decay Cosmetics posts about 6 times per week on average.
Urban Decay Cosmetics is registered as a business account on Instagram and is verified.
Urban Decay Cosmetics is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 9,788 posts.
9,788
26
Avg Views
16,307
Posts / Week
5.55
Growth Score
0.2 / 100
Engagement
0.6%
Urban Decay Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Urban Decay Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Urban Decay Cosmetics is estimated at $35,000 to $65,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
