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www.benefitcosmetics.com/en-us/services.htmlFollowers
9.5M
Following
1.7K
Total Posts
Engagement Rate
0.06%
Avg Likes
5,225
Avg Comments
Benefitcosmetics is a Beauty account on Instagram with 9.5M followers and 11,737 published posts.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Benefitcosmetics's 0.06% engagement rate is in the bottom quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 104 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 1,718 others against 9.5M followers — a ratio typical of established creators and brands.
| Metric | Benefitcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.44% |
| Average likes | 5,225 | 10,836 |
| Average comments | 50 | 288 |
| Posts per week | 4.96 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Benefitcosmetics has 9,467,641 followers on Instagram (9.5M) as of Jul 15, 2026.
Benefitcosmetics's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Benefitcosmetics average 5,225 likes and 50 comments.
Benefitcosmetics posts about 5 times per week on average.
Benefitcosmetics is registered as a business account on Instagram and is verified.
11,737
50
Avg Views
0
Posts / Week
4.96
Growth Score
1.2 / 100
11M
Engagement
0.15%
