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Followers
13.4M
Following
1.3K
Total Posts
Engagement Rate
0.1%
Avg Likes
13,937
Avg Comments
FENTY BEAUTY BY RIHANNA is a verified Beauty brand based in United States, with 13.4M followers on Instagram. The account has published 12,158 posts, currently around 2 posts a week. Engagement runs at 0.1%, or about 13,937 likes and 122 comments per post.
Tracked in the InstME index, Fentybeauty is a Beauty account with 13.4M followers and a back catalogue of 12,158 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Fentybeauty's 0.1% engagement rate lands below the median of 0.32%.
For roughly every 114 likes there is one comment, an audience that mostly engages through likes.
Video posts from Fentybeauty average 28.3K views.
Fentybeauty's recent cadence works out to about 2 posts per week.
Fentybeauty keeps its following list short (1,329) relative to 13.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$47,000–$87,000
Based on 13.4M followers and a 0.1% engagement rate, a single sponsored post by Fentybeauty is worth an estimated $47,000–$87,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Fentybeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.32% |
| Average likes | 13,937 | 6,917 |
| Average comments | 122 | 196 |
| Posts per week | 2.46 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fentybeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.29% |
| Average likes | 13,937 | 5,545 |
| Average comments | 122 | 221 |
| Posts per week | 2.46 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 22, 2026
FENTY BEAUTY BY RIHANNA is a verified beauty brand based in United States on Instagram, with 13.4M followers.
FENTY BEAUTY BY RIHANNA posts on Instagram as @fentybeauty.
FENTY BEAUTY BY RIHANNA has 13,445,900 followers on Instagram (13.4M) as of Mar 22, 2026.
FENTY BEAUTY BY RIHANNA's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by FENTY BEAUTY BY RIHANNA average 13,937 likes and 122 comments.
FENTY BEAUTY BY RIHANNA posts about 2 times per week on average.
FENTY BEAUTY BY RIHANNA is registered as a business account on Instagram and is verified.
FENTY BEAUTY BY RIHANNA is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 12,158 posts.
12,158
122
Avg Views
28,281
Posts / Week
2.46
Growth Score
2 / 100
Engagement
0.01%
FENTY BEAUTY BY RIHANNA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. FENTY BEAUTY BY RIHANNA carries the blue verified badge on Instagram.
A sponsored post from FENTY BEAUTY BY RIHANNA is estimated at $47,000 to $87,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
