BEAUTY IS SELF MADE 🩷 By Makeup Artist & Blogger @huda Products tested on Huda, NOT animals Tune into 📞
Followers
56.1M
Following
1.9K
Total Posts
Engagement Rate
0.14%
Avg Likes
68,772
Avg Comments
On Instagram, HUDA BEAUTY is a verified Beauty brand based in United States with an audience of 56.1M. The account posts mainly around beauty and art topics. The account has published 3,346 posts, currently around 14 posts a week. Typical posts draw 68,772 likes and 11,590 comments, putting engagement at 0.14%.
Tracked in the InstME index, Hudabeauty is a Beauty account with 56.1M followers and a back catalogue of 3,346 posts.
Hudabeauty records a 0.14% engagement rate, below the median of 0.32% for the 361 Beauty accounts with over 1M followers tracked in the InstME index.
For roughly every 6 likes there is one comment, an unusually discussion-heavy audience.
Hudabeauty currently publishes about 14 posts per week, more than one per day.
Hudabeauty keeps its following list short (1,894) relative to 56.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$200,000–$360,000
Based on 56.1M followers and a 0.14% engagement rate, a single sponsored post by Hudabeauty is worth an estimated $200,000–$360,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Hudabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.32% |
| Average likes | 68,772 | 6,917 |
| Average comments | 11,590 | 196 |
| Posts per week | 14.11 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hudabeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.29% |
| Average likes | 68,772 | 5,545 |
| Average comments | 11,590 | 221 |
| Posts per week | 14.11 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
HUDA BEAUTY is a verified beauty brand based in United States on Instagram, with 56.1M followers.
HUDA BEAUTY posts on Instagram as @hudabeauty.
HUDA BEAUTY has 56,088,262 followers on Instagram (56.1M) as of Jul 15, 2026.
HUDA BEAUTY's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by HUDA BEAUTY average 68,772 likes and 11,590 comments.
HUDA BEAUTY posts about 14 times per week on average.
HUDA BEAUTY is registered as a business account on Instagram and is verified.
HUDA BEAUTY is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 3,346 posts.
HUDA BEAUTY's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,346
11,590
Posts / Week
14.11
Growth Score
2.8 / 100
Follower Ratio
29613.7×
Engagement
0.25%
Yes. HUDA BEAUTY carries the blue verified badge on Instagram.
A sponsored post from HUDA BEAUTY is estimated at $200,000 to $360,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
