Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief.
Outreach This Creator For FreeFollowers
57.2M
Following
17
Total Posts
Engagement Rate
0.31%
Avg Likes
174,078
Avg Comments
Michelle Obama is a verified Pets brand on Instagram, tracked in the InstME index with 57.2M followers. The account has published 1,360 posts, currently around 7 posts a week. Posts average 174,078 likes and 2,515 comments, an engagement rate of 0.31%.
Michelleobama is a Pets account whose 1,360 posts have grown a following of 57.2M on Instagram.
Benchmarked against 147 Pets accounts with over 1M followers, Michelleobama posts a 0.31% engagement rate that is below the median of 0.53%.
One comment lands for every 69 likes, which reads as an audience that mostly engages through likes.
Lately Michelleobama has been publishing about 7 posts per week.
With 57.2M followers but only 17 accounts followed back, Michelleobama shows the ratio of a well-established account.
Estimated sponsored-post value
$200,000–$370,000
Based on 57.2M followers and a 0.31% engagement rate, a single sponsored post by Michelleobama is worth an estimated $200,000–$370,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
| Metric | Michelleobama | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.53% |
| Average likes | 174,078 | 16,072 |
| Average comments | 2,515 | 261 |
| Posts per week | 6.99 | 1.9 |
Median values from 147 Pets accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Michelle Obama is a verified pets brand on Instagram, with 57.2M followers.
Michelle Obama posts on Instagram as @michelleobama.
Michelle Obama has 57,157,790 followers on Instagram (57.2M) as of Jul 15, 2026.
Michelle Obama's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.53% for Pets accounts with over 1M followers in the InstME index.
Posts by Michelle Obama average 174,078 likes and 2,515 comments.
Michelle Obama posts about 7 times per week on average.
Michelle Obama is registered as a business account on Instagram and is verified.
Michelle Obama is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 1,360 posts.
Yes. Michelle Obama carries the blue verified badge on Instagram.
1,360
2,515
Posts / Week
6.99
Growth Score
6.2 / 100
Follower Ratio
3362222.9×
Engagement
5.12%
A sponsored post from Michelle Obama is estimated at $200,000 to $370,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
