Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief.
Outreach This Creator For FreeMichelle Obama is a verified Pets brand on Instagram, tracked in the InstME index with 57.2M followers. The account has published 1,360 posts, currently around 7 posts a week. Posts average 174,078 likes and 2,515 comments, an engagement rate of 0.31%.
Michelleobama is a Pets account whose 1,360 posts have grown a following of 57.2M on Instagram.
Benchmarked against 147 Pets accounts with over 1M followers, Michelleobama posts a 0.31% engagement rate that is below the median of 0.53%.
One comment lands for every 69 likes, which reads as an audience that mostly engages through likes.
Lately Michelleobama has been publishing about 7 posts per week.
With 57.2M followers but only 17 accounts followed back, Michelleobama shows the ratio of a well-established account.
Estimated sponsored-post value
$200,000–$370,000
Based on 57.2M followers and a 0.31% engagement rate, a single sponsored post by Michelleobama is worth an estimated $200,000–$370,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
| Metric | Michelleobama | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.53% |
| Average likes | 174,078 | 16,072 |
| Average comments | 2,515 | 261 |
| Posts per week | 6.99 | 1.9 |
Median values from 147 Pets accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Michelle Obama is a verified pets brand on Instagram, with 57.2M followers.
Michelle Obama posts on Instagram as @michelleobama.
Michelle Obama has 57,157,790 followers on Instagram (57.2M) as of Jul 15, 2026.
Michelle Obama's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.53% for Pets accounts with over 1M followers in the InstME index.
Posts by Michelle Obama average 174,078 likes and 2,515 comments.
Michelle Obama posts about 7 times per week on average.
Michelle Obama is registered as a business account on Instagram and is verified.
Michelle Obama is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 1,360 posts.
Yes. Michelle Obama carries the blue verified badge on Instagram.
Total Posts
1,360
Avg Comments
2,515
Engagement
4.46%
A sponsored post from Michelle Obama is estimated at $200,000 to $370,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
