#pets on Instagram, hashtag stats & best tags
390 creators in the InstME index post about pets. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #pets.
#pets hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
390
Average followers
119,188
Median: 16,849
Average engagement rate
7.88%
Median: 1.33%
Average likes per post
5,599
Median: 184
Average comments per post
61
Median: 12
Average posts per month
12.7
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #pets
Top countries
Share of creators with a known country
- United States59.3%
- United Kingdom10.4%
- Italy3%
- Brazil2.2%
- India2.2%
- Belgium1.5%
- Canada1.5%
- Indonesia1.5%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90%
- Italian3.6%
- Portuguese2.7%
- French1.8%
- Indonesian1.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Pets47.7%
- Parenting8%
- Food7.4%
- Art5.8%
- Tech5.5%
- Music5.2%
- Travel3.4%
- Photography3.1%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 62% women / 38% men.
Modeled from the pets, parenting, food creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #pets
390 creators in the InstME index mention Pets in their profile.
Scruffs 🐾
@petslovescruffs
Followers
36.8K
Engagement
0.32%
Pets Best Insurance Services
@petsbest
Followers
26.4K
Engagement
0.14%
StreetVet UK
@streetvetuk_
Followers
20.4K
Engagement
0.33%
PAWS NY
@pawsny
Followers
19.7K
Engagement
0.88%
Pet Shop
@petshopjc
Followers
13.8K
Engagement
1.33%
Just for Pets
@justforpetsuk
Followers
10.2K
Engagement
0.64%
VIP Petcare 🐶😸🐾
@vip.petcare
Followers
7.7K
Engagement
0.22%
Wag To School
@wagtoschool
Followers
3.7K
Engagement
0%
@petsdaily
@petsdaily
Followers
2.2K
Engagement
4.25%
Majestic Aquariums
@majesticaquariums
Followers
1.5K
Engagement
2.12%
UK
@ukoushik
Followers
1.3K
Engagement
2.86%
Pets love
@pets_love
Followers
1.3K
Engagement
1.95%
Tips for using #pets
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 12.7 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#pets hashtag FAQ
How many Instagram influencers use #pets?
390 public Instagram creators with 1,000+ followers in the InstME index use pets in their profile or content category.
What is a good engagement rate for #pets posts?
The median engagement rate across #pets creators is 1.33%, and the average is 7.88%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #pets?
Use 20–30 hashtags per post, mixing broad tags like #pets with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #pets creators post from?
The largest share post from United States (59.3%), United Kingdom (10.4%), Italy (3%), based on the #pets creators in the index with a known country.
Find creators who already post about Pets
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.