Followers
9.5M
Following
1.7K
Total Posts
Engagement Rate
0.06%
Avg Likes
5,225
Avg Comments
Benefit Cosmetics US is a verified Beauty brand on Instagram based in United States, tracked in the InstME index with 9.5M followers. Content spans beauty and automotive. To date Benefit Cosmetics US has posted 11,737 times, currently around 5 posts a week. Posts average 5,225 likes and 50 comments, an engagement rate of 0.06%.
Benefitcosmetics is a Beauty account on Instagram with 9.5M followers and 11,737 published posts.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Benefitcosmetics's 0.06% engagement rate is in the bottom quarter (median: 0.32%).
Roughly one in 104 likes comes with a comment, an audience that mostly engages through likes.
Benefitcosmetics's output runs to about 5 posts per week.
With 9.5M followers but only 1,718 accounts followed back, Benefitcosmetics shows the ratio of a well-established account.
Estimated sponsored-post value
$33,000–$62,000
Based on 9.5M followers and a 0.06% engagement rate, a single sponsored post by Benefitcosmetics is worth an estimated $33,000–$62,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Benefitcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.32% |
| Average likes | 5,225 | 6,917 |
| Average comments | 50 | 196 |
| Posts per week | 4.96 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Benefitcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.29% |
| Average likes | 5,225 | 5,545 |
| Average comments | 50 | 221 |
| Posts per week | 4.96 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Benefit Cosmetics US is a verified beauty brand based in United States on Instagram, with 9.5M followers.
Benefit Cosmetics US posts on Instagram as @benefitcosmetics.
Benefit Cosmetics US has 9,467,641 followers on Instagram (9.5M) as of Jul 15, 2026.
Benefit Cosmetics US's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Benefit Cosmetics US average 5,225 likes and 50 comments.
Benefit Cosmetics US posts about 5 times per week on average.
Benefit Cosmetics US is registered as a business account on Instagram and is verified.
Benefit Cosmetics US is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 11,737 posts.
11,737
50
Posts / Week
4.96
Growth Score
1.2 / 100
Follower Ratio
5510.9×
Engagement
0.05%
Benefit Cosmetics US's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Benefit Cosmetics US carries the blue verified badge on Instagram.
A sponsored post from Benefit Cosmetics US is estimated at $33,000 to $62,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
