Your bold beauty obsession.
Followers
12.8M
Following
39
Total Posts
Engagement Rate
0.15%
Avg Likes
18,824
Avg Comments
Reaching 12.8M followers on Instagram, YSL Beauty Official is a verified Beauty brand. YSL Beauty Official has shared 301 posts to date, currently around 7 posts a week. Typical posts draw 18,824 likes and 418 comments, putting engagement at 0.15%.
Yslbeauty shows up in the InstME index as a Beauty account, 12.8M followers, 301 posts.
For Beauty accounts with over 1M followers, Yslbeauty's 0.15% engagement rate is below the median of 0.32%, a read from 361 accounts in the InstME index.
Followers leave about one comment for every 45 likes, a healthy amount of conversation.
On average, Yslbeauty's video content earns 35.6K views.
Yslbeauty's recent cadence works out to about 7 posts per week.
Yslbeauty follows only 39 accounts while being followed by 12.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$45,000–$83,000
Based on 12.8M followers and a 0.15% engagement rate, a single sponsored post by Yslbeauty is worth an estimated $45,000–$83,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Yslbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.32% |
| Average likes | 18,824 | 6,917 |
| Average comments | 418 | 196 |
| Posts per week | 6.93 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
YSL Beauty Official is a verified beauty brand on Instagram, with 12.8M followers.
YSL Beauty Official posts on Instagram as @yslbeauty.
YSL Beauty Official has 12,750,984 followers on Instagram (12.8M) as of Apr 10, 2026.
YSL Beauty Official's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by YSL Beauty Official average 18,824 likes and 418 comments.
YSL Beauty Official posts about 7 times per week on average.
YSL Beauty Official is registered as a business account on Instagram and is verified.
YSL Beauty Official is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 301 posts.
301
418
Avg Views
35,642
Posts / Week
6.93
Growth Score
3 / 100
12.2M
Engagement
1.03%
Yes. YSL Beauty Official carries the blue verified badge on Instagram.
A sponsored post from YSL Beauty Official is estimated at $45,000 to $83,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
