Because we are all worth it. Show us your worth with #LOrealParisFamily Stand Up against street harassment
Followers
12.1M
Following
61
Total Posts
Engagement Rate
0.04%
Avg Likes
4,464
Avg Comments
On Instagram, L'Oréal Paris Official is a verified business account based in France with an audience of 12.1M. The account has published 5,925 posts, currently around 8 posts a week. Posts average 4,464 likes and 158 comments, an engagement rate of 0.04%.
Lorealparis shows up in the InstME index as a business account, 12.1M followers, 5,925 posts.
Typical engagement for Lorealparis runs to 4,464 likes and 158 comments a post, one interaction per 2,623 followers.
The like-to-comment split is roughly 28 to one, indicating a healthy amount of conversation.
In recent weeks Lorealparis has kept to about 8 posts per week, more than one per day.
Lorealparis follows only 61 accounts while being followed by 12.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$42,000–$79,000
Based on 12.1M followers and a 0.04% engagement rate, a single sponsored post by Lorealparis is worth an estimated $42,000–$79,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Lorealparis | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 4,464 | 25,711 |
| Average comments | 158 | 376 |
| Posts per week | 8.4 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lorealparis | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.56% |
| Average likes | 4,464 | 14,833 |
| Average comments | 158 | 158 |
| Posts per week | 8.4 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
L'Oréal Paris Official is a verified Instagram brand based in France on Instagram, with 12.1M followers.
L'Oréal Paris Official posts on Instagram as @lorealparis.
L'Oréal Paris Official has 12,123,683 followers on Instagram (12.1M) as of Jul 15, 2026.
L'Oréal Paris Official's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by L'Oréal Paris Official average 4,464 likes and 158 comments.
L'Oréal Paris Official posts about 8 times per week on average.
L'Oréal Paris Official is registered as a business account on Instagram and is verified.
L'Oréal Paris Official's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,925
158
Posts / Week
8.4
Growth Score
0.8 / 100
Follower Ratio
198748.9×
Engagement
0.14%
Yes. L'Oréal Paris Official carries the blue verified badge on Instagram.
A sponsored post from L'Oréal Paris Official is estimated at $42,000 to $79,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
