The official Primark IG 💙 👨👩👧👦 💄 👟 🏡 Click & Collect available across Great Britain 🛍️
Followers
11.4M
Following
1K
Total Posts
Engagement Rate
0.03%
Avg Likes
3,628
Avg Comments
Reaching 11.4M followers on Instagram, Primark is a verified Beauty brand. Its posts sit across beauty and parenting. The account has published 18,574 posts, currently around 6 posts a week. Posts average 3,628 likes and 21 comments, an engagement rate of 0.03%.
On Instagram, Primark runs a Beauty account that has published 18,574 posts and gathered 11.4M followers.
Primark has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
Followers leave about one comment for every 176 likes, an audience that mostly engages through likes.
On average, Primark's video content earns 58.4K views.
In recent weeks Primark has kept to about 6 posts per week.
Primark follows only 1,023 accounts while being followed by 11.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$40,000–$74,000
Based on 11.4M followers and a 0.03% engagement rate, a single sponsored post by Primark is worth an estimated $40,000–$74,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Parenting
| Metric | Primark | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.32% |
| Average likes | 3,628 | 6,917 |
| Average comments | 21 | 196 |
| Posts per week | 6.32 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Primark is a verified beauty brand on Instagram, with 11.4M followers.
Primark has 11,401,003 followers on Instagram (11.4M) as of Apr 6, 2026.
Primark's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Primark average 3,628 likes and 21 comments.
Primark posts about 6 times per week on average.
Primark is registered as a business account on Instagram and is verified.
Primark is categorized as a beauty and parenting account in the InstME index, based on the profile's bio and Instagram category across 18,574 posts.
Yes. Primark carries the blue verified badge on Instagram.
A sponsored post from Primark is estimated at $40,000 to $74,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
18,574
21
Avg Views
58,429
Posts / Week
6.32
Growth Score
0.6 / 100
Engagement
0.6%
