#parenting on Instagram, hashtag stats & best tags
368 creators in the InstME index post about parenting. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #parenting.
#parenting hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
368
Average followers
233,609
Median: 57,430
Average engagement rate
6.14%
Median: 0.91%
Average likes per post
8,288
Median: 483
Average comments per post
211
Median: 27
Average posts per month
8.1
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #parenting
Top countries
Share of creators with a known country
- United States60.5%
- United Kingdom11.6%
- India7.8%
- Canada4.7%
- Italy2.3%
- Nigeria2.3%
- Spain1.6%
- Australia0.8%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English95.8%
- Italian2.5%
- Spanish1.7%
Creator categories using this hashtag
Share of creators with a classified niche
- Parenting68.7%
- Fashion9.8%
- Fitness3.7%
- Tech3%
- Travel2.7%
- Food2.4%
- Pets1.3%
- wellness1.3%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 74% women / 26% men.
Modeled from the parenting, fashion, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #parenting
368 creators in the InstME index mention Parenting in their profile.
FirstCry Parenting
@firstcryparenting
Followers
209.9K
Engagement
0.07%
Parenting Anak | Content Pendidikan Anak
@seputarparentingid
Followers
61.3K
Engagement
0.15%
๐๐ช๐ท๐ฎ ๐๐ธ๐ถ๐ฒ๐ท๐ฐ๐ธ ๐ต๐ญ Mommy Blogger & Influencer
@mrsangel_sky
Followers
48.9K
Engagement
0%
Drew & Chase
@twodadsandadaughter
Followers
4.2K
Engagement
0%
Aaronica Cole
@thecrunchymommy
Followers
2.2K
Engagement
0%
Andrea ๐ Reiki + holistic cancer journey
@soulgoodhealingkw
Followers
1.6K
Engagement
1.84%
The Dodo
@thedodo
Followers
13M
Engagement
0.44%
DogsOfInstagram by GreatPetCare
@dogsofinstagram
Followers
5.4M
Engagement
0.05%
Toddler & Big Kid Experts
@biglittlefeelings
Followers
3.5M
Engagement
0.88%
Dr. Becky Kennedy
@drbeckyatgoodinside
Followers
3.5M
Engagement
0.54%
Farrah Abraham
@farrahabraham
Followers
2.7M
Engagement
0%
Scary Mommy
@scarymommy
Followers
2.7M
Engagement
0.69%
Tips for using #parenting
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.1 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20โ30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#parenting hashtag FAQ
How many Instagram influencers use #parenting?
368 public Instagram creators with 1,000+ followers in the InstME index use parenting in their profile or content category.
What is a good engagement rate for #parenting posts?
The median engagement rate across #parenting creators is 0.91%, and the average is 6.14%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #parenting?
Use 20โ30 hashtags per post, mixing broad tags like #parenting with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #parenting creators post from?
The largest share post from United States (60.5%), United Kingdom (11.6%), India (7.8%), based on the #parenting creators in the index with a known country.
Find creators who already post about Parenting
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.