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Followers
13.1M
Following
1.7K
Total Posts
Engagement Rate
0.03%
Avg Likes
3,633
Avg Comments
O Boticário runs a verified business account account with 13.1M followers on Instagram. To date O Boticário has posted 7,174 times, currently around 17 posts a week. Posts average 3,633 likes and 61 comments, an engagement rate of 0.03%.
Oboticario is a business account whose 7,174 posts have grown a following of 13.1M on Instagram.
Oboticario's average post pulls 3,633 likes and 61 comments, roughly one interaction per 3,536 followers.
Roughly one in 59 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Oboticario sits at about 17 posts per week, more than one per day.
Oboticario comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 13.1M followers but only 1,714 accounts followed back, Oboticario shows the ratio of a well-established account.
Estimated sponsored-post value
$46,000–$85,000
Based on 13.1M followers and a 0.03% engagement rate, a single sponsored post by Oboticario is worth an estimated $46,000–$85,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Oboticario | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 3,633 | 25,711 |
| Average comments | 61 | 376 |
| Posts per week | 16.85 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
O Boticário is a verified Instagram brand on Instagram, with 13.1M followers.
O Boticário posts on Instagram as @oboticario.
O Boticário has 13,060,378 followers on Instagram (13.1M) as of Jul 9, 2026.
O Boticário's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by O Boticário average 3,633 likes and 61 comments.
O Boticário posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 10% of O Boticário's followers are low-quality or inactive, giving an audience-quality score of 88/100.
O Boticário is registered as a business account on Instagram and is verified.
Yes. O Boticário carries the blue verified badge on Instagram.
7,174
61
Posts / Week
16.85
Growth Score
0.6 / 100
Audience Score
88 / 100
Engagement
0.19%
A sponsored post from O Boticário is estimated at $46,000 to $85,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
