Makeup Artist & Founder, CEO #MakeupByMario Cruelty-free beauty ✨
Followers
13.9M
Following
1.8K
Total Posts
Engagement Rate
0.03%
Avg Likes
4,195
Avg Comments
On Instagram, MAKEUP BY MARIO is a verified Beauty brand with an audience of 13.9M. Its posts sit across beauty and business. To date MAKEUP BY MARIO has posted 10,241 times, currently around 8 posts a week. Posts average 4,195 likes and 38 comments, an engagement rate of 0.03%.
Makeupbymario shows up in the InstME index as a Beauty account, 13.9M followers, 10,241 posts.
Makeupbymario has an engagement rate of 0.03%, which is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers, based on 361 accounts in the InstME index.
At one comment per 110 likes, the ratio points to an audience that mostly engages through likes.
Over recent weeks, Makeupbymario has published about 8 posts per week, more than one per day.
Makeupbymario follows only 1,802 accounts while being followed by 13.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$48,000–$90,000
Based on 13.9M followers and a 0.03% engagement rate, a single sponsored post by Makeupbymario is worth an estimated $48,000–$90,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Makeupbymario | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.32% |
| Average likes | 4,195 | 6,917 |
| Average comments | 38 | 196 |
| Posts per week | 7.8 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
MAKEUP BY MARIO is a verified beauty brand on Instagram, with 13.9M followers.
MAKEUP BY MARIO posts on Instagram as @makeupbymario.
MAKEUP BY MARIO has 13,852,520 followers on Instagram (13.9M) as of Jul 15, 2026.
MAKEUP BY MARIO's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by MAKEUP BY MARIO average 4,195 likes and 38 comments.
MAKEUP BY MARIO posts about 8 times per week on average.
MAKEUP BY MARIO is registered as a business account on Instagram and is verified.
MAKEUP BY MARIO is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 10,241 posts.
Yes. MAKEUP BY MARIO carries the blue verified badge on Instagram.
10,241
38
Posts / Week
7.8
Growth Score
0.6 / 100
Follower Ratio
7687.3×
Engagement
0.48%
A sponsored post from MAKEUP BY MARIO is estimated at $48,000 to $90,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
