“Happiness is the secret to all beauty: there is no beauty that is attractive without happiness” — Christian Dior
Followers
14.3M
Following
7
Total Posts
Engagement Rate
0.04%
Avg Likes
5,914
Avg Comments
Reaching 14.3M followers on Instagram, Dior Beauty Official is a verified Beauty brand based in France. Dior Beauty Official has shared 3,235 posts to date, currently around 15 posts a week. Posts average 5,914 likes and 55 comments, an engagement rate of 0.04%.
Tracked in the InstME index, Diorbeauty is a Beauty account with 14.3M followers and a back catalogue of 3,235 posts.
Against 361 Beauty accounts with over 1M followers in the InstME index, Diorbeauty's 0.04% engagement rate lands in the bottom quarter (median: 0.32%).
The audience comments once per 109 likes on average, an audience that mostly engages through likes.
Diorbeauty currently publishes about 15 posts per week, more than one per day.
Diorbeauty keeps its following list short (7) relative to 14.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$50,000–$93,000
Based on 14.3M followers and a 0.04% engagement rate, a single sponsored post by Diorbeauty is worth an estimated $50,000–$93,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Diorbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.32% |
| Average likes | 5,914 | 6,917 |
| Average comments | 55 | 196 |
| Posts per week | 15.03 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Diorbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.56% |
| Average likes | 5,914 | 14,833 |
| Average comments | 55 | 158 |
| Posts per week | 15.03 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dior Beauty Official is a verified beauty brand based in France on Instagram, with 14.3M followers.
Dior Beauty Official posts on Instagram as @diorbeauty.
Dior Beauty Official has 14,290,089 followers on Instagram (14.3M) as of Jul 15, 2026.
Dior Beauty Official's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Dior Beauty Official average 5,914 likes and 55 comments.
Dior Beauty Official posts about 15 times per week on average.
Dior Beauty Official is registered as a business account on Instagram and is verified.
Dior Beauty Official is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 3,235 posts.
3,235
55
Posts / Week
15.03
Growth Score
0.8 / 100
Follower Ratio
2041441.3×
Engagement
0.03%
Dior Beauty Official's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Dior Beauty Official carries the blue verified badge on Instagram.
A sponsored post from Dior Beauty Official is estimated at $50,000 to $93,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
