#business on Instagram, hashtag stats & best tags
8,306 creators in the InstME index post about business. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #business.
#business hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
8,306
Average followers
309,772
Median: 15,927
Average engagement rate
8.33%
Median: 2.20%
Average likes per post
14,265
Median: 311
Average comments per post
237
Median: 23
Average posts per month
10.5
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #business
Top countries
Share of creators with a known country
- United States52.5%
- United Kingdom6.8%
- Indonesia5.4%
- Nigeria4.3%
- India4.1%
- Australia2.9%
- Canada2.7%
- United Arab Emirates1.9%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90.9%
- Indonesian6.7%
- Arabic2.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Business48.1%
- Tech12.6%
- Music7.1%
- Art5.6%
- Fitness5.3%
- Fashion5%
- Food2.9%
- Beauty2.7%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 42% women / 58% men.
Modeled from the business, tech, music creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #business
8,306 creators in the InstME index mention Business in their profile.
Karl de Borbon
@karlito_ways
Followers
449.1K
Engagement
1.02%
Daiahna Alisha Blavette
@ali_toya9
Followers
81.1K
Engagement
0%
Hurley Taylor
@hurley_23chevyt_taylor
Followers
80.1K
Engagement
0.06%
Monica Gold
@monicagold1
Followers
66.5K
Engagement
0%
Muhammad Ammar | Arabic Calligrapher | Mentor | Flyer Designer
@ammardesignz
Followers
62.2K
Engagement
0.48%
Bernard Marr
@bernard.marr
Followers
24.8K
Engagement
0%
Brad Weimert
@bradweimert
Followers
19K
Engagement
0.81%
N O E L F R I A S
@noel_frias
Followers
18.1K
Engagement
10.88%
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@nuelbilly_prints
Followers
15K
Engagement
0.66%
Liz Grossman Kitoyi
@lizgrossmank
Followers
12.1K
Engagement
1.13%
Georgia Hispanic Chamber of Commerce
@ghcc_news
Followers
8.5K
Engagement
0%
PMG GROUP
@pmggroup.pl
Followers
6.9K
Engagement
7.03%
Tips for using #business
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 10.5 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20β30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#business hashtag FAQ
How many Instagram influencers use #business?
8,306 public Instagram creators with 1,000+ followers in the InstME index use business in their profile or content category.
What is a good engagement rate for #business posts?
The median engagement rate across #business creators is 2.20%, and the average is 8.33%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #business?
Use 20β30 hashtags per post, mixing broad tags like #business with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #business creators post from?
The largest share post from United States (52.5%), United Kingdom (6.8%), Indonesia (5.4%), based on the #business creators in the index with a known country.
Find creators who already post about Business
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.