#health on Instagram, hashtag stats & best tags
8,003 creators in the InstME index post about health. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #health.
#health hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
8,003
Average followers
142,640
Median: 18,111
Average engagement rate
4.26%
Median: 0.79%
Average likes per post
3,011
Median: 116
Average comments per post
85
Median: 11
Average posts per month
9.8
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #health
Top countries
Share of creators with a known country
- United States46.8%
- United Kingdom8.5%
- Indonesia4.4%
- Nigeria3.7%
- India3.3%
- Canada3.3%
- Australia3.3%
- South Korea2.7%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90.7%
- Indonesian5.8%
- Korean3.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Beauty32.2%
- Health17.3%
- wellness12.9%
- Fitness8.6%
- Food5.3%
- Tech3.5%
- Fashion2.9%
- nutrition2.7%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 65% women / 35% men.
Modeled from the beauty, health, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #health
8,003 creators in the InstME index mention Health in their profile.
HomeCookingShow
@homecookingshow
Followers
3.9M
Engagement
0.05%
Jin Cruce
@agingwith_style_and_grays
Followers
1.5M
Engagement
10.39%
Guardian Indonesia
@guardian_id
Followers
1.2M
Engagement
0.01%
Life Extension | Vitamins & Supplements
@lifeextension
Followers
91.9K
Engagement
0%
citiesabc
@citiesabc
Followers
85.5K
Engagement
0.32%
Omega Juicers
@omegajuicing
Followers
82.3K
Engagement
0.02%
Columbia Medicine
@columbiamed
Followers
47.5K
Engagement
1.87%
Mark Wolff
@wolffmark
Followers
32.9K
Engagement
0.21%
The American College of Lifestyle Medicine
@aclifemed
Followers
32.8K
Engagement
0.07%
𝗗𝗝 𝗚𝗼𝗼𝗱𝗖𝗵𝗶𝗹𝗹
@djgoodchill
Followers
30.9K
Engagement
0.4%
Orlando Health
@orlandohealth
Followers
30K
Engagement
0.4%
SeroVital | Anti-aging Therapy
@serovital
Followers
29K
Engagement
0.15%
Tips for using #health
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.8 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#health hashtag FAQ
How many Instagram influencers use #health?
8,003 public Instagram creators with 1,000+ followers in the InstME index use health in their profile or content category.
What is a good engagement rate for #health posts?
The median engagement rate across #health creators is 0.79%, and the average is 4.26%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #health?
Use 20–30 hashtags per post, mixing broad tags like #health with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #health creators post from?
The largest share post from United States (46.8%), United Kingdom (8.5%), Indonesia (4.4%), based on the #health creators in the index with a known country.
Find creators who already post about Health
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.