[nars•is•sist] n. Rule Breaker. Image Maker. Risk Taker. Founded by makeup artist and photographer François Nars in 1994.
Followers
9.8M
Following
765
Total Posts
Engagement Rate
0.02%
Avg Likes
1,477
Avg Comments
NARS Cosmetics is a verified Beauty brand on Instagram, tracked in the InstME index with 9.8M followers. The account posts mainly around beauty and art topics. NARS Cosmetics has shared 2,152 posts to date, currently around 6 posts a week. Posts average 1,477 likes and 58 comments, an engagement rate of 0.02%.
Counting 9.8M followers and 2,152 posts, Narsissist sits in the InstME index as a Beauty account.
Benchmarked against 361 Beauty accounts with over 1M followers, Narsissist posts a 0.02% engagement rate that is in the bottom quarter (median: 0.32%).
Followers weigh in with a comment about every 25 likes, a healthy amount of conversation.
Posting frequency for Narsissist sits at about 6 posts per week.
With 9.8M followers but only 765 accounts followed back, Narsissist shows the ratio of a well-established account.
Estimated sponsored-post value
$34,000–$64,000
Based on 9.8M followers and a 0.02% engagement rate, a single sponsored post by Narsissist is worth an estimated $34,000–$64,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Narsissist | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 1,477 | 6,917 |
| Average comments | 58 | 196 |
| Posts per week | 6.08 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
NARS Cosmetics is a verified beauty brand on Instagram, with 9.8M followers.
NARS Cosmetics posts on Instagram as @narsissist.
NARS Cosmetics has 9,844,982 followers on Instagram (9.8M) as of Apr 24, 2026.
NARS Cosmetics's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by NARS Cosmetics average 1,477 likes and 58 comments.
NARS Cosmetics posts about 6 times per week on average.
NARS Cosmetics is registered as a business account on Instagram and is verified.
NARS Cosmetics is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 2,152 posts.
Yes. NARS Cosmetics carries the blue verified badge on Instagram.
2,152
58
Posts / Week
6.08
Growth Score
0.4 / 100
Follower Ratio
12869.3×
10.1M
Engagement
0.01%
A sponsored post from NARS Cosmetics is estimated at $34,000 to $64,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
