Followers
9.7M
Following
736
Total Posts
Engagement Rate
1.14%
Avg Likes
110,141
Avg Comments
Brooklyn and Bailey is a verified Beauty brand. The account has built 9.7M followers on Instagram. To date Brooklyn and Bailey has posted 4,350 times, currently around 8 posts a week. Typical posts draw 110,141 likes and 582 comments, putting engagement at 1.14%.
The Beauty account Brooklynandbailey has posted 4,350 times on Instagram and drawn 9.7M followers.
Brooklynandbailey's 1.14% engagement rate is above the median of 0.32% among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
Followers weigh in with a comment about every 189 likes, an audience that mostly engages through likes.
Recent posting activity averages about 8 posts per week, more than one per day.
The account follows just 736 others against 9.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$39,000–$72,000
Based on 9.7M followers and a 1.14% engagement rate, a single sponsored post by Brooklynandbailey is worth an estimated $39,000–$72,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Brooklynandbailey | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 0.32% |
| Average likes | 110,141 | 6,917 |
| Average comments | 582 | 196 |
| Posts per week | 8.23 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Brooklyn and Bailey is a verified beauty brand on Instagram, with 9.7M followers.
Brooklyn and Bailey posts on Instagram as @brooklynandbailey.
Brooklyn and Bailey has 9,707,363 followers on Instagram (9.7M) as of Apr 23, 2026.
Brooklyn and Bailey's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Brooklyn and Bailey average 110,141 likes and 582 comments.
Brooklyn and Bailey posts about 8 times per week on average.
Brooklyn and Bailey is registered as a business account on Instagram and is verified.
Brooklyn and Bailey is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,350 posts.
4,350
582
Posts / Week
8.23
Growth Score
22.8 / 100
Follower Ratio
13189.4×
Engagement
0.02%
Yes. Brooklyn and Bailey carries the blue verified badge on Instagram.
A sponsored post from Brooklyn and Bailey is estimated at $39,000 to $72,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
