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Morphe is a verified Beauty brand based in Canada. The account has built 9.4M followers on Instagram. The account has published 13,918 posts, currently around 14 posts a week. Engagement runs at 0.02%, or about 1,643 likes and 109 comments per post.
Morphebrushes is a Beauty account whose 13,918 posts have grown a following of 9.4M on Instagram.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Morphebrushes's 0.02% engagement rate is in the bottom quarter (median: 0.32%).
Comments arrive at about one per 15 likes, a sign of an unusually discussion-heavy audience.
Lately Morphebrushes has been publishing about 14 posts per week, more than one per day.
With 9.4M followers but only 2,512 accounts followed back, Morphebrushes shows the ratio of a well-established account.
Estimated sponsored-post value
$33,000–$61,000
Based on 9.4M followers and a 0.02% engagement rate, a single sponsored post by Morphebrushes is worth an estimated $33,000–$61,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Morphebrushes | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.32% |
| Average likes | 1,643 | 6,917 |
| Average comments | 109 | 196 |
| Posts per week | 13.94 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Morphebrushes | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.9% |
| Average likes | 1,643 | 18,558 |
| Average comments | 109 | 258 |
| Posts per week | 13.94 | 1.4 |
Median values from 48 accounts in Canada with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Morphe is a verified beauty brand based in Canada on Instagram, with 9.4M followers.
Morphe posts on Instagram as @morphebrushes.
Morphe has 9,363,911 followers on Instagram (9.4M) as of Sep 10, 2026.
Morphe's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Morphe average 1,643 likes and 109 comments.
Morphe posts about 14 times per week on average.
Morphe is registered as a business account on Instagram and is verified.
Morphe is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 13,918 posts.
Morphe's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
13,918
Avg Comments
109
Engagement
0.01%
Yes. Morphe carries the blue verified badge on Instagram.
A sponsored post from Morphe is estimated at $33,000 to $61,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
