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Followers
6.3M
Following
4.9K
Total Posts
Engagement Rate
0.09%
Avg Likes
5,637
Avg Comments
Target runs a verified Shopping & retail brand account with 6.3M followers on Instagram. To date Target has posted 3,636 times, currently around 12 posts a week. Typical posts draw 5,637 likes and 93 comments, putting engagement at 0.09%.
Target is a Shopping & retail account on Instagram with 6.3M followers and 3,636 published posts.
Across recent posts, Target picks up 5,637 likes and 93 comments on average, one interaction per 1,105 followers.
Followers weigh in with a comment about every 61 likes, an audience that mostly engages through likes.
Target maintains a rhythm of about 12 posts per week, more than one per day.
With 6.3M followers but only 4,878 accounts followed back, Target shows the ratio of a well-established account.
Estimated sponsored-post value
$22,000–$41,000
Based on 6.3M followers and a 0.09% engagement rate, a single sponsored post by Target is worth an estimated $22,000–$41,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Target | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.02% |
| Average likes | 5,637 | 25,711 |
| Average comments | 93 | 376 |
| Posts per week | 12.26 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Target is a verified shopping & retail brand on Instagram, with 6.3M followers.
Target has 6,331,164 followers on Instagram (6.3M) as of Apr 24, 2026.
Target's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Target average 5,637 likes and 93 comments.
Target posts about 12 times per week on average.
Target is registered as a business account on Instagram and is verified.
Target is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 3,636 posts.
Yes. Target carries the blue verified badge on Instagram.
A sponsored post from Target is estimated at $22,000 to $41,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,636
93
Posts / Week
12.26
Growth Score
1.8 / 100
Follower Ratio
1297.9×
Engagement
0.74%
