Ideas & inspiration for real life. Responsibly made. Crafted to last. 📷 share + tag
Followers
3.8M
Following
535
Total Posts
Engagement Rate
0.04%
Avg Likes
1,505
Avg Comments
Pottery Barn is a verified Shopping & retail brand based in United States, with 3.8M followers on Instagram. To date Pottery Barn has posted 7,767 times, currently around 14 posts a week. Posts average 1,505 likes and 17 comments, an engagement rate of 0.04%.
Potterybarn shows up in the InstME index as a Shopping & retail account, 3.8M followers, 7,767 posts.
A post from Potterybarn usually lands 1,505 likes and 17 comments, near one interaction for every 2,484 followers.
The like-to-comment split is roughly 89 to one, indicating an audience that mostly engages through likes.
Over recent weeks, Potterybarn has published about 14 posts per week, more than one per day.
Potterybarn follows only 535 accounts while being followed by 3.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$13,000–$25,000
Based on 3.8M followers and a 0.04% engagement rate, a single sponsored post by Potterybarn is worth an estimated $13,000–$25,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Potterybarn | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 1,505 | 25,711 |
| Average comments | 17 | 376 |
| Posts per week | 13.88 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Potterybarn | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.81% |
| Average likes | 1,505 | 19,158 |
| Average comments | 17 | 344 |
| Posts per week | 13.88 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Pottery Barn is a verified shopping & retail brand based in United States on Instagram, with 3.8M followers.
Pottery Barn posts on Instagram as @potterybarn.
Pottery Barn has 3,780,705 followers on Instagram (3.8M) as of Jul 15, 2026.
Pottery Barn's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Pottery Barn average 1,505 likes and 17 comments.
Pottery Barn posts about 14 times per week on average.
Pottery Barn is registered as a business account on Instagram and is verified.
Pottery Barn is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 7,767 posts.
Pottery Barn's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,767
17
Posts / Week
13.88
Growth Score
0.8 / 100
Follower Ratio
7066.7×
Engagement
0.04%
Yes. Pottery Barn carries the blue verified badge on Instagram.
A sponsored post from Pottery Barn is estimated at $13,000 to $25,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
