Music. Pop Culture. Fashion. Use to be featured. Shop our Instagram feed ⬇️
Followers
4M
Following
1.7K
Total Posts
Engagement Rate
0.2%
Avg Likes
7,750
Avg Comments
Hottopic is a verified Fashion brand, with 4M followers on Instagram. The account posts mainly around fashion and music topics. Hottopic has shared 15,503 posts to date, currently around 27 posts a week. Engagement runs at 0.2%, or about 7,750 likes and 334 comments per post.
Hottopic's Instagram presence spans 15,503 posts and 4M followers, profiling it as a Fashion account.
For Fashion accounts with over 1M followers, Hottopic's 0.2% engagement rate is below the median of 0.52%, a read from 424 accounts in the InstME index.
The like-to-comment split is roughly 23 to one, indicating a healthy amount of conversation.
Hottopic keeps a posting cadence of about 27 posts per week, more than one per day.
Hottopic follows only 1,654 accounts while being followed by 4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$14,000–$26,000
Based on 4M followers and a 0.2% engagement rate, a single sponsored post by Hottopic is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Music
| Metric | Hottopic | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.52% |
| Average likes | 7,750 | 9,959 |
| Average comments | 334 | 187 |
| Posts per week | 27.24 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Hottopic is a verified fashion brand on Instagram, with 4M followers.
Hottopic has 4,012,473 followers on Instagram (4M) as of Apr 27, 2026.
Hottopic's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by Hottopic average 7,750 likes and 334 comments.
Hottopic posts about 27 times per week on average.
Hottopic is registered as a business account on Instagram and is verified.
Hottopic is categorized as a fashion and music account in the InstME index, based on the profile's bio and Instagram category across 15,503 posts.
Yes. Hottopic carries the blue verified badge on Instagram.
A sponsored post from Hottopic is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
15,503
334
Posts / Week
27.24
Growth Score
4 / 100
Follower Ratio
2425.9×
Engagement
0.19%
