#fashion on Instagram, hashtag stats & best tags
12,038 creators in the InstME index post about fashion. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #fashion.
#fashion hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
12,038
Average followers
189,394
Median: 14,961
Average engagement rate
7.06%
Median: 2.08%
Average likes per post
4,497
Median: 211
Average comments per post
229
Median: 21
Average posts per month
8.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #fashion
Top countries
Share of creators with a known country
- United States30.5%
- United Kingdom9.2%
- Nigeria8.9%
- France4.7%
- India4.4%
- Australia3.4%
- Italy2.9%
- Canada2.8%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English88.7%
- French7%
- Italian4.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion80.6%
- Art4.6%
- Photography4.3%
- Beauty3.6%
- Fitness1.3%
- Music1.2%
- Food1.1%
- Business1%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 69% women / 31% men.
Modeled from the fashion, art, photography creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #fashion
12,038 creators in the InstME index mention Fashion in their profile.
Fashion Week
@fashionweek
Followers
5.6M
Engagement
0.09%
Andrea Dietrich
@andreasfashiongalaxy
Followers
1.4M
Engagement
3.1%
VFILES
@vfiles
Followers
609.9K
Engagement
0.03%
Mekhala Sawant
@mekhalabawsay
Followers
533.7K
Engagement
2.87%
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@jlorrainedesigns
Followers
471.7K
Engagement
0.86%
Katya Tolstova
@katyatolstova
Followers
458.5K
Engagement
0%
Fatima
@fatimaablog
Followers
380.8K
Engagement
0%
Rosa Sorroche
@rosasorroche
Followers
375.6K
Engagement
0%
FashionTV
@fashiontv
Followers
363.8K
Engagement
1.27%
MENA ADUBEA
@mena_adubea
Followers
285K
Engagement
2.17%
Rochell
@stylishgaze
Followers
276.1K
Engagement
0.74%
Fashion Week Onlineยฎ
@fashionweekonline
Followers
250.6K
Engagement
0.01%
Tips for using #fashion
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20โ30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#fashion hashtag FAQ
How many Instagram influencers use #fashion?
12,038 public Instagram creators with 1,000+ followers in the InstME index use fashion in their profile or content category.
What is a good engagement rate for #fashion posts?
The median engagement rate across #fashion creators is 2.08%, and the average is 7.06%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #fashion?
Use 20โ30 hashtags per post, mixing broad tags like #fashion with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #fashion creators post from?
The largest share post from United States (30.5%), United Kingdom (9.2%), Nigeria (8.9%), based on the #fashion creators in the index with a known country.
Find creators who already post about Fashion
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.