#music on Instagram, hashtag stats & best tags
43,595 creators in the InstME index post about music. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #music.
#music hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
43,595
Average followers
135,205
Median: 6,796
Average engagement rate
8.22%
Median: 3.97%
Average likes per post
4,273
Median: 231
Average comments per post
166
Median: 22
Average posts per month
5.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #music
Top countries
Share of creators with a known country
- United States37.3%
- United Kingdom8.6%
- Brazil5.3%
- Nigeria4.3%
- France4.3%
- Mexico2.9%
- Spain2.7%
- Germany2.5%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English73.9%
- Spanish8.3%
- Portuguese7.8%
- French6.3%
- German3.6%
Creator categories using this hashtag
Share of creators with a classified niche
- Music92.6%
- Food1.4%
- Art1.3%
- Photography1%
- Fashion0.9%
- Business0.5%
- Travel0.5%
- Fitness0.3%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 46% women / 54% men.
Modeled from the music, food, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #music
43,595 creators in the InstME index mention Music in their profile.
Notjustok.com
@notjustok
Followers
2.2M
Engagement
0.11%
KEM
@musicbykem
Followers
599K
Engagement
1.72%
Broadcast Music, Inc.
@bmi
Followers
257K
Engagement
0.13%
Aloe Blacc
@aloeblacc
Followers
249.8K
Engagement
0.42%
Nashville Tennessee
@visitmusiccity
Followers
222.9K
Engagement
0.78%
UrbanAsian
@urbanasian
Followers
221.3K
Engagement
0.13%
Reggae Hear
@reggae.hear
Followers
155.6K
Engagement
1.79%
Azeem dayani
@azeemdayani
Followers
131K
Engagement
1.17%
Nashville Lifestyles
@nashvillelifestyles
Followers
130.3K
Engagement
0.01%
MITA Festival
@mita.festival
Followers
110.3K
Engagement
6.41%
FIMI
@fimitalia
Followers
98.3K
Engagement
3.4%
Mexproject Jaime
@mexproject
Followers
93.8K
Engagement
0.04%
Tips for using #music
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 5.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#music hashtag FAQ
How many Instagram influencers use #music?
43,595 public Instagram creators with 1,000+ followers in the InstME index use music in their profile or content category.
What is a good engagement rate for #music posts?
The median engagement rate across #music creators is 3.97%, and the average is 8.22%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #music?
Use 20–30 hashtags per post, mixing broad tags like #music with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #music creators post from?
The largest share post from United States (37.3%), United Kingdom (8.6%), Brazil (5.3%), based on the #music creators in the index with a known country.
Find creators who already post about Music
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.