The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. + = our BFFs 👯♀️
Followers
7.6M
Following
1.4K
Total Posts
Engagement Rate
0.05%
Avg Likes
3,724
Avg Comments
e.l.f. Cosmetics is a verified Beauty brand based in United States. The account has built 7.6M followers on Instagram. Its posts sit across beauty and tech. e.l.f. Cosmetics has shared 11,378 posts to date, currently around 14 posts a week. Engagement runs at 0.05%, or about 3,724 likes and 148 comments per post.
As a Beauty account, Elfcosmetics reaches 7.6M followers on Instagram across 11,378 published posts.
Elfcosmetics's 0.05% engagement rate is in the bottom quarter (median: 0.32%) among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 25 likes, pointing to a healthy amount of conversation.
Lately Elfcosmetics has been publishing about 14 posts per week, more than one per day.
The account follows just 1,403 others against 7.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$27,000–$49,000
Based on 7.6M followers and a 0.05% engagement rate, a single sponsored post by Elfcosmetics is worth an estimated $27,000–$49,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Elfcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.32% |
| Average likes | 3,724 | 6,917 |
| Average comments | 148 | 196 |
| Posts per week | 13.63 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Elfcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.29% |
| Average likes | 3,724 | 5,545 |
| Average comments | 148 | 221 |
| Posts per week | 13.63 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
e.l.f. Cosmetics is a verified beauty brand based in United States on Instagram, with 7.6M followers.
e.l.f. Cosmetics posts on Instagram as @elfcosmetics.
e.l.f. Cosmetics has 7,572,858 followers on Instagram (7.6M) as of Jul 15, 2026.
e.l.f. Cosmetics's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by e.l.f. Cosmetics average 3,724 likes and 148 comments.
e.l.f. Cosmetics posts about 14 times per week on average.
e.l.f. Cosmetics is registered as a business account on Instagram and is verified.
e.l.f. Cosmetics is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 11,378 posts.
e.l.f. Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
11,378
148
Posts / Week
13.63
Growth Score
1 / 100
Follower Ratio
5397.6×
Engagement
0.02%
Yes. e.l.f. Cosmetics carries the blue verified badge on Instagram.
A sponsored post from e.l.f. Cosmetics is estimated at $27,000 to $49,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
