Followers
14.4M
Following
2.5K
Total Posts
Engagement Rate
0.01%
Avg Likes
1,284
Avg Comments
NYX Professional Makeup runs a verified Beauty brand account with 14.4M followers on Instagram. To date NYX Professional Makeup has posted 11,528 times, currently around 29 posts a week. Posts average 1,284 likes and 28 comments, an engagement rate of 0.01%.
As a Beauty account, Nyxcosmetics reaches 14.4M followers on Instagram across 11,528 published posts.
Nyxcosmetics's 0.01% engagement rate is in the bottom quarter (median: 0.32%) among Beauty accounts with over 1M followers, measured across 361 accounts in the InstME index.
Roughly one in 45 likes comes with a comment, a healthy amount of conversation.
Nyxcosmetics's videos average 13.8K views per post.
Lately Nyxcosmetics has been publishing about 29 posts per week, more than one per day.
The account follows just 2,491 others against 14.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$50,000–$94,000
Based on 14.4M followers and a 0.01% engagement rate, a single sponsored post by Nyxcosmetics is worth an estimated $50,000–$94,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Nyxcosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 1,284 | 6,917 |
| Average comments | 28 | 196 |
| Posts per week | 29.22 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
NYX Professional Makeup is a verified beauty brand on Instagram, with 14.4M followers.
NYX Professional Makeup posts on Instagram as @nyxcosmetics.
NYX Professional Makeup has 14,404,342 followers on Instagram (14.4M) as of Apr 10, 2026.
NYX Professional Makeup's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by NYX Professional Makeup average 1,284 likes and 28 comments.
NYX Professional Makeup posts about 29 times per week on average.
NYX Professional Makeup is registered as a business account on Instagram and is verified.
NYX Professional Makeup is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 11,528 posts.
11,528
28
Avg Views
13,759
Posts / Week
29.22
Growth Score
0.2 / 100
Engagement
0.03%
Yes. NYX Professional Makeup carries the blue verified badge on Instagram.
A sponsored post from NYX Professional Makeup is estimated at $50,000 to $94,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
