Delivering the news and helping you understand complex topics 🗞 @postpolitics
Followers
7.6M
Following
189
Total Posts
Engagement Rate
0.08%
Avg Likes
5,871
Avg Comments
The Washington Post is a verified Newspaper brand based in United States, with 7.6M followers on Instagram. The Washington Post has shared 25,550 posts to date, currently around 60 posts a week. Typical posts draw 5,871 likes and 270 comments, putting engagement at 0.08%.
Washingtonpost operates a Newspaper account on Instagram, pairing 7.6M followers with 25,550 posts.
Posts by Washingtonpost tend to gather 5,871 likes and 270 comments, about one interaction per 1,234 followers.
At one comment per 22 likes, the ratio points to a healthy amount of conversation.
Washingtonpost's recent cadence works out to about 60 posts per week, more than one per day.
Washingtonpost keeps its following list short (189) relative to 7.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$27,000–$49,000
Based on 7.6M followers and a 0.08% engagement rate, a single sponsored post by Washingtonpost is worth an estimated $27,000–$49,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Newspaper
| Metric | Washingtonpost | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 5,871 | 25,711 |
| Average comments | 270 | 376 |
| Posts per week | 60.3 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Washingtonpost | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.81% |
| Average likes | 5,871 | 19,158 |
| Average comments | 270 | 344 |
| Posts per week | 60.3 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
The Washington Post is a verified newspaper brand based in United States on Instagram, with 7.6M followers.
The Washington Post posts on Instagram as @washingtonpost.
The Washington Post has 7,575,217 followers on Instagram (7.6M) as of Apr 28, 2026.
The Washington Post's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by The Washington Post average 5,871 likes and 270 comments.
The Washington Post posts about 60 times per week on average.
The Washington Post is registered as a business account on Instagram and is verified.
The Washington Post is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 25,550 posts.
The Washington Post's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
25,550
270
Posts / Week
60.3
Growth Score
1.6 / 100
Follower Ratio
40080.5×
Engagement
0.02%
Yes. The Washington Post carries the blue verified badge on Instagram.
A sponsored post from The Washington Post is estimated at $27,000 to $49,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
