@
All Ages, All Races, All Genders
likeshop.me/maccosmeticsAudience
Browse top profilesFollowers
23.9M
Following
1.4K
Total Posts
Engagement & Performance
Engagement Rate
0.02%
Avg Likes
4,622
Avg Comments
What the numbers say about @maccosmetics
@maccosmetics has built an audience of 23.9M followers on Instagram over 3,036 posts as a Beauty account.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, @maccosmetics's 0.02% engagement rate is in the bottom quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 54 likes, pointing to a healthy amount of conversation.
Video posts from @maccosmetics average 14.7K views.
Recent posting activity averages about 12 posts per week — more than one per day.
The account follows just 1,396 others against 23.9M followers — a ratio typical of established creators and brands.
@maccosmetics vs similar accounts
| Metric | @maccosmetics | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.44% |
| Average likes | 4,622 | 10,836 |
| Average comments | 86 | 288 |
| Posts per week | 11.52 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 10, 2026
How @maccosmetics's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @maccosmetics: (4,622 avg likes + 86 avg comments) ÷ 23,909,316 followers × 100 ≈ 0.02%.
Frequently asked questions about @maccosmetics
How many followers does @maccosmetics have?
@maccosmetics has 23,909,316 followers on Instagram (23.9M) as of Apr 10, 2026.
What is @maccosmetics's engagement rate?
@maccosmetics's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
How many likes does @maccosmetics average per post?
Posts by @maccosmetics average 4,622 likes and 86 comments.
How often does @maccosmetics post on Instagram?
@maccosmetics posts about 12 times per week on average.
Is @maccosmetics a business or creator account?
@maccosmetics is registered as a business account on Instagram and is verified.