Where curious cooks become confident cooks. Catch our new podcasts on @netflix.
Followers
1.9M
Following
1.1K
Total Posts
Engagement Rate
0.19%
Avg Likes
3,459
Avg Comments
On Instagram, America's Test Kitchen is a verified Food brand with an audience of 1.9M. Content spans food and pets. America's Test Kitchen has shared 16,285 posts to date, currently around 21 posts a week. Typical posts draw 3,459 likes and 122 comments, putting engagement at 0.19%.
Testkitchen's Instagram presence spans 16,285 posts and 1.9M followers, profiling it as a Food account.
Testkitchen has an engagement rate of 0.19%, which is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers, based on 352 accounts in the InstME index.
At one comment per 28 likes, the ratio points to a healthy amount of conversation.
Testkitchen keeps a posting cadence of about 21 posts per week, more than one per day.
Quality checks give Testkitchen 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Testkitchen follows only 1,126 accounts while being followed by 1.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,800–$13,000
Based on 1.9M followers and a 0.19% engagement rate, a single sponsored post by Testkitchen is worth an estimated $6,800–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Testkitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.98% |
| Average likes | 3,459 | 18,542 |
| Average comments | 122 | 332 |
| Posts per week | 21.02 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
America's Test Kitchen is a verified food brand on Instagram, with 1.9M followers.
America's Test Kitchen posts on Instagram as @testkitchen.
America's Test Kitchen has 1,930,131 followers on Instagram (1.9M) as of Apr 23, 2026.
America's Test Kitchen's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by America's Test Kitchen average 3,459 likes and 122 comments.
America's Test Kitchen posts about 21 times per week on average.
InstME's audience-quality analysis estimates about 0% of America's Test Kitchen's followers are low-quality or inactive, giving an audience-quality score of 100/100.
America's Test Kitchen is registered as a business account on Instagram and is verified.
16,285
122
Posts / Week
21.02
Growth Score
3.8 / 100
Audience Score
100 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Pets
Engagement
14.44%
America's Test Kitchen is categorized as a food and pets account in the InstME index, based on the profile's bio and Instagram category across 16,285 posts.
Yes. America's Test Kitchen carries the blue verified badge on Instagram.
A sponsored post from America's Test Kitchen is estimated at $6,800 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
