#cooking on Instagram, hashtag stats & best tags
1,659 creators in the InstME index post about cooking. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #cooking.
#cooking hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
1,659
Average followers
235,945
Median: 19,732
Average engagement rate
11.47%
Median: 2.14%
Average likes per post
7,866
Median: 373
Average comments per post
122
Median: 22
Average posts per month
10.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #cooking
Top countries
Share of creators with a known country
- United States38%
- United Kingdom9.3%
- India6.8%
- Italy5.9%
- Indonesia4.8%
- Australia3.2%
- Canada2.9%
- Japan2.9%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English81.6%
- Italian8%
- Indonesian6.4%
- Japanese3.9%
Creator categories using this hashtag
Share of creators with a classified niche
- Food70.2%
- Lifestyle8.3%
- Home & DIY3.3%
- Music2.8%
- Business2.2%
- Parenting2%
- Education2%
- Fitness1.9%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 58% women / 42% men.
Modeled from the food, lifestyle, home & diy creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #cooking
1,659 creators in the InstME index mention Cooking in their profile.
Gaggan
@gaggan_anand
Followers
298.6K
Engagement
0.75%
COOKING WITH REMI
@cookingwithremi
Followers
78.4K
Engagement
25.31%
Anam Chaudhry | Panda 🐼
@anamchfoodsecrets
Followers
47.8K
Engagement
13.88%
Coyote Outdoor Living
@coyoteoutdoor
Followers
45.8K
Engagement
39.24%
Selena Gomez
@selenagomez_kitchen
Followers
45.2K
Engagement
0.44%
Cento
@centofinefoods
Followers
29.9K
Engagement
0.29%
Celia Chan | Recipe Creator ❤︎︎Cook✩Eat✩Travel
@celia723
Followers
19.2K
Engagement
2.31%
Bottega della Nonna
@bottegadellanonnastore
Followers
10.5K
Engagement
1.8%
The Chopping Block
@the_chopping_block
Followers
9.6K
Engagement
0.47%
MUHAMMED KARTAL
@muhammedkartal.official
Followers
8.9K
Engagement
18.8%
Tam Tam Tameesio
@tameesio
Followers
8.7K
Engagement
4.44%
Douglas Cullen
@mexicanfoodjournal
Followers
7.1K
Engagement
0%
Tips for using #cooking
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 10.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#cooking hashtag FAQ
How many Instagram influencers use #cooking?
1,659 public Instagram creators with 1,000+ followers in the InstME index use cooking in their profile or content category.
What is a good engagement rate for #cooking posts?
The median engagement rate across #cooking creators is 2.14%, and the average is 11.47%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #cooking?
Use 20–30 hashtags per post, mixing broad tags like #cooking with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #cooking creators post from?
The largest share post from United States (38%), United Kingdom (9.3%), India (6.8%), based on the #cooking creators in the index with a known country.
Find creators who already post about Cooking
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.