#cooking on Instagram, hashtag stats & best tags
1,006 creators in the InstME index post about cooking. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #cooking.
#cooking hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
1,006
Average followers
312,735
Median: 23,774
Average engagement rate
6.09%
Median: 1.33%
Average likes per post
9,391
Median: 276
Average comments per post
140
Median: 19
Average posts per month
8.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #cooking
Top countries
Share of creators with a known country
- United States41.8%
- United Kingdom9.6%
- India7%
- Italy6.8%
- Indonesia3.6%
- Japan3.4%
- Australia3.1%
- Canada3.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English82.5%
- Italian8.6%
- Indonesian4.6%
- Japanese4.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Food72.8%
- Lifestyle4.8%
- Home & DIY3.3%
- Music3.3%
- Parenting2.2%
- Business2.1%
- Education1.8%
- outdoors1.6%
Most common audience gender
Estimated, not a measured follower breakdown
More women than men
Roughly 58% women / 42% men.
Modeled from the food, lifestyle, home & diy creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #cooking
1,006 creators in the InstME index mention Cooking in their profile.
Anam Chaudhry | Panda 🐼
@anamchfoodsecrets
Followers
47.8K
Engagement
13.88%
Coyote Outdoor Living
@coyoteoutdoor
Followers
45.8K
Engagement
39.24%
Selena Gomez
@selenagomez_kitchen
Followers
45.2K
Engagement
0.44%
Cento
@centofinefoods
Followers
29.9K
Engagement
0.29%
Bottega della Nonna
@bottegadellanonnastore
Followers
10.5K
Engagement
1.8%
Tam Tam Tameesio
@tameesio
Followers
8.7K
Engagement
4.44%
Douglas Cullen
@mexicanfoodjournal
Followers
7.1K
Engagement
0%
Well Done Cooking Classes
@welldonecc
Followers
6.6K
Engagement
0.18%
How To Make Cooking Videos
@cookingcreators
Followers
5K
Engagement
100%
Troub’s Butcher Shop
@troubsbutchershop
Followers
2.2K
Engagement
0%
Zhen Zhou
@greedygirlgourmet
Followers
1.7K
Engagement
0%
烏
@naoki0295
Followers
1.2K
Engagement
0%
Tips for using #cooking
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#cooking hashtag FAQ
How many Instagram influencers use #cooking?
1,006 public Instagram creators with 1,000+ followers in the InstME index use cooking in their profile or content category.
What is a good engagement rate for #cooking posts?
The median engagement rate across #cooking creators is 1.33%, and the average is 6.09%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #cooking?
Use 20–30 hashtags per post, mixing broad tags like #cooking with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #cooking creators post from?
The largest share post from United States (41.8%), United Kingdom (9.6%), India (7%), based on the #cooking creators in the index with a known country.
Find creators who already post about Cooking
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.