Recipes. Restaurants. Food. Culture.
Followers
5M
Following
261
Total Posts
Engagement Rate
0.09%
Avg Likes
4,337
Avg Comments
Bonappetitmag is a verified Food brand. The account has built 5M followers on Instagram. Content spans food and pets. To date Bonappetitmag has posted 13,994 times, currently around 3 posts a week. Typical posts draw 4,337 likes and 178 comments, putting engagement at 0.09%.
Bonappetitmag is a Food account on Instagram with 5M followers and 13,994 published posts.
Benchmarked against 352 Food accounts with over 1M followers, Bonappetitmag posts a 0.09% engagement rate that is in the bottom quarter (median: 0.98%).
Roughly one in 24 likes comes with a comment, a healthy amount of conversation.
Bonappetitmag's output runs to about 3 posts per week.
With 5M followers but only 261 accounts followed back, Bonappetitmag shows the ratio of a well-established account.
Estimated sponsored-post value
$17,000–$32,000
Based on 5M followers and a 0.09% engagement rate, a single sponsored post by Bonappetitmag is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Pets
| Metric | Bonappetitmag | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.98% |
| Average likes | 4,337 | 18,542 |
| Average comments | 178 | 332 |
| Posts per week | 3.22 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Bonappetitmag is a verified food brand on Instagram, with 5M followers.
Bonappetitmag has 4,982,833 followers on Instagram (5M) as of Apr 27, 2026.
Bonappetitmag's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Bonappetitmag average 4,337 likes and 178 comments.
Bonappetitmag posts about 3 times per week on average.
Bonappetitmag is registered as a business account on Instagram and is verified.
Bonappetitmag is categorized as a food and pets account in the InstME index, based on the profile's bio and Instagram category across 13,994 posts.
Yes. Bonappetitmag carries the blue verified badge on Instagram.
A sponsored post from Bonappetitmag is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
13,994
178
Posts / Week
3.22
Growth Score
1.8 / 100
Follower Ratio
19091.3×
5M
Engagement
1.49%
