Recipes and advice from New York Times Cooking. Tap the link for more! ⬇️
Outreach This Creator For FreeFollowers
4.8M
Following
157
Total Posts
Engagement Rate
0.12%
Avg Likes
5,050
Avg Comments
NYT Cooking is a verified business account on Instagram based in United States, tracked in the InstME index with 4.8M followers. To date NYT Cooking has posted 14,665 times, currently around 2 posts a week. Typical posts draw 5,050 likes and 855 comments, putting engagement at 0.12%.
Nytcooking has built an audience of 4.8M followers on Instagram over 14,665 posts as a business account.
On average, Nytcooking's posts earn 5,050 likes and 855 comments, about one interaction per 815 followers.
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Nytcooking sits at about one post per week.
On audience quality, Nytcooking lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 157 others against 4.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$17,000–$31,000
Based on 4.8M followers and a 0.12% engagement rate, a single sponsored post by Nytcooking is worth an estimated $17,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nytcooking | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.02% |
| Average likes | 5,050 | 25,711 |
| Average comments | 855 | 376 |
| Posts per week | 1.65 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nytcooking | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.81% |
| Average likes | 5,050 | 19,158 |
| Average comments | 855 | 344 |
| Posts per week | 1.65 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
NYT Cooking is a verified Instagram brand based in United States on Instagram, with 4.8M followers.
NYT Cooking posts on Instagram as @nytcooking.
NYT Cooking has 4,813,556 followers on Instagram (4.8M) as of Apr 23, 2026.
NYT Cooking's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by NYT Cooking average 5,050 likes and 855 comments.
NYT Cooking posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of NYT Cooking's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NYT Cooking is registered as a business account on Instagram and is verified.
NYT Cooking's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
14,665
855
Posts / Week
1.65
Growth Score
2.4 / 100
Audience Score
100 / 100
Engagement
0.22%
Yes. NYT Cooking carries the blue verified badge on Instagram.
A sponsored post from NYT Cooking is estimated at $17,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
