let the tournament begin. The @FIFAworldcup Meal is here
Followers
5.6M
Following
557
Total Posts
Engagement Rate
1.21%
Avg Likes
66,512
Avg Comments
McDonald’s is a verified business account on Instagram based in United States, tracked in the InstME index with 5.6M followers. McDonald’s has shared 575 posts to date, currently around 6 posts a week. Engagement runs at 1.21%, or about 66,512 likes and 986 comments per post.
Mcdonalds has built an audience of 5.6M followers on Instagram over 575 posts as a business account.
On average, Mcdonalds's posts earn 66,512 likes and 986 comments, about one interaction per 82 followers.
One comment lands for every 67 likes, which reads as an audience that mostly engages through likes.
Mcdonalds's output runs to about 6 posts per week.
The account follows just 557 others against 5.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$24,000–$44,000
Based on 5.6M followers and a 1.21% engagement rate, a single sponsored post by Mcdonalds is worth an estimated $24,000–$44,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Mcdonalds | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 1.02% |
| Average likes | 66,512 | 25,711 |
| Average comments | 986 | 376 |
| Posts per week | 5.98 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mcdonalds | Cohort median |
|---|---|---|
| Engagement rate | 1.21% | 0.81% |
| Average likes | 66,512 | 19,158 |
| Average comments | 986 | 344 |
| Posts per week | 5.98 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
McDonald’s is a verified Instagram brand based in United States on Instagram, with 5.6M followers.
McDonald’s posts on Instagram as @mcdonalds.
McDonald’s has 5,562,443 followers on Instagram (5.6M) as of Jul 15, 2026.
McDonald’s's engagement rate is 1.21%, calculated from average likes and comments per post relative to followers.
Posts by McDonald’s average 66,512 likes and 986 comments.
McDonald’s posts about 6 times per week on average.
McDonald’s is registered as a business account on Instagram and is verified.
McDonald’s's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. McDonald’s carries the blue verified badge on Instagram.
575
986
Posts / Week
5.98
Growth Score
24.2 / 100
Follower Ratio
9986.4×
Engagement
0.26%
A sponsored post from McDonald’s is estimated at $24,000 to $44,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
