kinda chic that the walter boys are back
Outreach This Creator For FreeFollowers
42M
Following
1.4K
Total Posts
Engagement Rate
0.3%
Avg Likes
124,258
Avg Comments
On Instagram, Netflix US is a verified business account based in United States with an audience of 42M. To date Netflix US has posted 14,481 times, currently around 4 posts a week. Posts average 124,258 likes and 1,213 comments, an engagement rate of 0.3%.
Netflix shows up in the InstME index as a business account, 42M followers, 14,481 posts.
A typical post by Netflix collects about 124,258 likes and 1,213 comments, roughly one interaction for every 335 followers.
The audience comments once per 102 likes on average, an audience that mostly engages through likes.
Netflix's recent cadence works out to about 4 posts per week.
InstME's checks rate Netflix's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Netflix follows only 1,431 accounts while being followed by 42M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150,000–$270,000
Based on 42M followers and a 0.3% engagement rate, a single sponsored post by Netflix is worth an estimated $150,000–$270,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Netflix | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.02% |
| Average likes | 124,258 | 25,711 |
| Average comments | 1,213 | 376 |
| Posts per week | 4.42 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Netflix | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.81% |
| Average likes | 124,258 | 19,158 |
| Average comments | 1,213 | 344 |
| Posts per week | 4.42 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Netflix US is a verified Instagram brand based in United States on Instagram, with 42M followers.
Netflix US posts on Instagram as @netflix.
Netflix US has 42,038,116 followers on Instagram (42M) as of Aug 10, 2026.
Netflix US's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by Netflix US average 124,258 likes and 1,213 comments.
Netflix US posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Netflix US's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Netflix US is registered as a business account on Instagram and is verified.
Netflix US's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
14,481
1,213
Posts / Week
4.42
Growth Score
6 / 100
Last Post
9 days ago
Engagement
6.29%
Yes. Netflix US carries the blue verified badge on Instagram.
A sponsored post from Netflix US is estimated at $150,000 to $270,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
