Award-wining kitchenware brand as seen in @hypebeast @foodnetwork @gq @rollingstone @6sqft
Followers
51.6K
Following
1.4K
Total Posts
Engagement Rate
0.43%
Avg Likes
219
Avg Comments
On Instagram, CRUX is a business account based in United States with an audience of 51.6K. To date CRUX has posted 794 times, currently less than one post a week. Engagement runs at 0.43%, or about 219 likes and 3 comments per post.
On Instagram, Crux.kitchen runs a business account that has published 794 posts and gathered 51.6K followers.
A post from Crux.kitchen usually lands 219 likes and 3 comments, near one interaction for every 233 followers.
The like-to-comment split is roughly 88 to one, indicating an audience that mostly engages through likes.
In recent weeks Crux.kitchen has kept to less than one post per week.
Estimated sponsored-post value
$180–$340
Based on 51.6K followers and a 0.43% engagement rate, a single sponsored post by Crux.kitchen is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Crux.kitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 1.45% |
| Average likes | 219 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 0.8 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Crux.kitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.9% |
| Average likes | 219 | 193 |
| Average comments | 3 | 10 |
| Posts per week | 0.8 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
CRUX is a Instagram brand based in United States on Instagram, with 51.6K followers.
CRUX posts on Instagram as @crux.kitchen.
CRUX has 51,601 followers on Instagram (51.6K) as of Jul 16, 2026.
CRUX's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers.
Posts by CRUX average 219 likes and 3 comments.
CRUX posts less than once a week on average.
CRUX is registered as a business account on Instagram.
CRUX's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from CRUX is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
794
3
Posts / Week
0.8
Growth Score
8.6 / 100
Follower Ratio
35.9×
Engagement
2.58%
