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625K
Following
2.3K
Total Posts
Engagement Rate
0.14%
Avg Likes
808
Avg Comments
Adweek is a verified Tech brand. The account has built 625K followers on Instagram. Its posts sit across tech and business. Adweek has shared 5,156 posts to date, currently around 5 posts a week. Posts average 808 likes and 37 comments, an engagement rate of 0.14%.
Adweek has built an audience of 625K followers on Instagram over 5,156 posts as a Tech account.
Adweek's 0.14% engagement rate is in the bottom quarter (median: 1.19%) among Tech accounts with 100K–1M followers, measured across 4,844 accounts in the InstME index.
One comment lands for every 22 likes, which reads as a healthy amount of conversation.
Adweek's output runs to about 5 posts per week.
On audience quality, Adweek lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 2,254 others against 625K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,200–$4,100
Based on 625K followers and a 0.14% engagement rate, a single sponsored post by Adweek is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Adweek | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.19% |
| Average likes | 808 | 2,850 |
| Average comments | 37 | 64 |
| Posts per week | 4.86 | 0.82 |
Median values from 4,844 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Adweek is a verified tech brand on Instagram, with 625K followers.
Adweek has 625,003 followers on Instagram (625K) as of Apr 27, 2026.
Adweek's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.19%) for Tech accounts with 100K–1M followers in the InstME index.
Posts by Adweek average 808 likes and 37 comments.
Adweek posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Adweek's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Adweek is registered as a business account on Instagram and is verified.
Adweek is categorized as a tech and business account in the InstME index, based on the profile's bio and Instagram category across 5,156 posts.
Yes. Adweek carries the blue verified badge on Instagram.
5,156
37
Posts / Week
4.86
Growth Score
2.8 / 100
ER Rank
15th
Predominantly men · mostly 18–34
Typical for Tech creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Secondary: Business
Engagement
1.16%
A sponsored post from Adweek is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
