#marketing on Instagram, hashtag stats & best tags
3,275 creators in the InstME index post about marketing. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #marketing.
#marketing hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
3,275
Average followers
76,668
Median: 7,087
Average engagement rate
7.25%
Median: 2.04%
Average likes per post
2,780
Median: 148
Average comments per post
64
Median: 14
Average posts per month
8.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #marketing
Top countries
Share of creators with a known country
- United States52%
- United Kingdom7.8%
- India4.7%
- Brazil4.5%
- Nigeria3.1%
- Spain2.7%
- Australia2.3%
- Canada2.3%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English91%
- Portuguese5.6%
- Spanish3.4%
Creator categories using this hashtag
Share of creators with a classified niche
- Business48.4%
- Tech11.6%
- Music9.8%
- Art7%
- Fashion5.4%
- Fitness3.3%
- Photography3.1%
- Automotive2.2%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 41% women / 59% men.
Modeled from the business, tech, music creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #marketing
3,275 creators in the InstME index mention Marketing in their profile.
Mercadearte | Agencia Digital
@mercadearte
Followers
30.4K
Engagement
0.51%
Gene Dot
@genedotcom
Followers
17.1K
Engagement
1.42%
Rupal Toshniwal- Fashion & Lifestyle Influencer
@rupal_toshniwal
Followers
16.8K
Engagement
2.59%
Not Just Ads
@notjustads
Followers
16.5K
Engagement
9.03%
Mediabrief
@mediabriefdotcom
Followers
14.6K
Engagement
35.58%
USA Marketing Pros
@usa.marketingpros
Followers
14.2K
Engagement
0.06%
MYVEGAS MAGAZINE
@myvegasmagazine
Followers
11.7K
Engagement
0.66%
INDIAN INFLUENCERS🇮🇳
@indian_influencers._
Followers
10.8K
Engagement
1.41%
Lex Boogie
@grlnextdoe
Followers
9.4K
Engagement
0.29%
Agencia de Marketing Digital
@md.marketing.digital
Followers
7.1K
Engagement
0%
Leo Almeida Beauty Specialist
@leoalmeidamakeup
Followers
6K
Engagement
6.09%
Catapulta
@catapulta.co
Followers
6K
Engagement
4.39%
Tips for using #marketing
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 8.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#marketing hashtag FAQ
How many Instagram influencers use #marketing?
3,275 public Instagram creators with 1,000+ followers in the InstME index use marketing in their profile or content category.
What is a good engagement rate for #marketing posts?
The median engagement rate across #marketing creators is 2.04%, and the average is 7.25%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #marketing?
Use 20–30 hashtags per post, mixing broad tags like #marketing with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #marketing creators post from?
The largest share post from United States (52%), United Kingdom (7.8%), India (4.7%), based on the #marketing creators in the index with a known country.
Find creators who already post about Marketing
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.