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Followers
10.5M
Following
35
Total Posts
Engagement Rate
0.19%
Avg Likes
19,701
Avg Comments
Hypebeast runs a verified Publishers brand account with 10.5M followers on Instagram. Hypebeast has shared 39,032 posts to date, currently around 46 posts a week. Typical posts draw 19,701 likes and 158 comments, putting engagement at 0.19%.
Hypebeast has built an audience of 10.5M followers on Instagram over 39,032 posts as a Publishers account.
Hypebeast's average post pulls 19,701 likes and 158 comments, roughly one interaction per 529 followers.
Roughly one in 125 likes comes with a comment, an audience that mostly engages through likes.
Hypebeast's videos average 123.7K views per post.
Lately Hypebeast has been publishing about 46 posts per week, more than one per day.
The account follows just 35 others against 10.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$37,000–$68,000
Based on 10.5M followers and a 0.19% engagement rate, a single sponsored post by Hypebeast is worth an estimated $37,000–$68,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Publishers
| Metric | Hypebeast | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.02% |
| Average likes | 19,701 | 25,711 |
| Average comments | 158 | 376 |
| Posts per week | 46.34 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Hypebeast is a verified publishers brand on Instagram, with 10.5M followers.
Hypebeast has 10,501,331 followers on Instagram (10.5M) as of Apr 5, 2026.
Hypebeast's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers.
Posts by Hypebeast average 19,701 likes and 158 comments.
Hypebeast posts about 46 times per week on average.
Hypebeast is registered as a business account on Instagram and is verified.
Hypebeast is categorized as a publishers account in the InstME index, based on the profile's bio and Instagram category across 39,032 posts.
Yes. Hypebeast carries the blue verified badge on Instagram.
A sponsored post from Hypebeast is estimated at $37,000 to $68,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
39,032
158
Avg Views
123,728
Posts / Week
46.34
Growth Score
3.8 / 100
Engagement
5.71%
