Curated fashion by @hypebeast Hong Kong Store: Archives: Download our app or shop at HBX.com 📲
Followers
622.9K
Following
282
Total Posts
Engagement Rate
0.07%
Avg Likes
463
Avg Comments
On Instagram, Hbx is a verified Fashion brand based in Hong Kong with an audience of 622.9K. The account has published 8,947 posts, currently around 3 posts a week. Typical posts draw 463 likes and 1 comments, putting engagement at 0.07%.
Hbx shows up in the InstME index as a Fashion account, 622.9K followers, 8,947 posts.
For Fashion accounts with 100K–1M followers, Hbx's 0.07% engagement rate is in the bottom quarter (median: 0.86%), a read from 2,126 accounts in the InstME index.
Followers leave about one comment for every 558 likes, an audience that mostly engages through likes.
Hbx's recent cadence works out to about 3 posts per week.
InstME's checks rate Hbx's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Hbx follows only 282 accounts while being followed by 622.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,200–$4,000
Based on 622.9K followers and a 0.07% engagement rate, a single sponsored post by Hbx is worth an estimated $2,200–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hbx | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.86% |
| Average likes | 463 | 1,969 |
| Average comments | 1 | 58 |
| Posts per week | 3.03 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hbx is a verified fashion brand based in Hong Kong on Instagram, with 622.9K followers.
Hbx has 622,900 followers on Instagram (622.9K) as of Jul 9, 2026.
Hbx's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Hbx average 463 likes and 1 comments.
Hbx posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of Hbx's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Hbx is registered as a business account on Instagram and is verified.
Hbx is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 8,947 posts.
Hbx's profile places the account in Hong Kong. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
8,947
1
Posts / Week
3.03
Growth Score
1.4 / 100
ER Rank
8th
Predominantly women · mostly 18–34
Typical for Fashion creators in Hong Kong, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
0.4%
Yes. Hbx carries the blue verified badge on Instagram.
A sponsored post from Hbx is estimated at $2,200 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
