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Outreach This Creator For FreeFollowers
2.4M
Following
317
Total Posts
Engagement Rate
0.03%
Avg Likes
546
Avg Comments
New York Post is a verified business account based in United States. The account has built 2.4M followers on Instagram. New York Post has shared 63,157 posts to date, currently less than one post a week. Typical posts draw 546 likes and 84 comments, putting engagement at 0.03%.
As a business account, Nypost reaches 2.4M followers on Instagram across 63,157 published posts.
Each post from Nypost averages 546 likes and 84 comments, or about one interaction per 3,880 followers.
Followers weigh in with a comment about every 7 likes, an unusually discussion-heavy audience.
Lately Nypost has been publishing less than one post per week.
At 88/100 on audience quality, Nypost carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 317 others against 2.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$8,500–$16,000
Based on 2.4M followers and a 0.03% engagement rate, a single sponsored post by Nypost is worth an estimated $8,500–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nypost | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 546 | 25,711 |
| Average comments | 84 | 376 |
| Posts per week | 0.96 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nypost | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.81% |
| Average likes | 546 | 19,158 |
| Average comments | 84 | 344 |
| Posts per week | 0.96 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
New York Post is a verified Instagram brand based in United States on Instagram, with 2.4M followers.
New York Post posts on Instagram as @nypost.
New York Post has 2,440,886 followers on Instagram (2.4M) as of Apr 23, 2026.
New York Post's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by New York Post average 546 likes and 84 comments.
New York Post posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of New York Post's followers are low-quality or inactive, giving an audience-quality score of 88/100.
New York Post is registered as a business account on Instagram and is verified.
New York Post's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
63,157
84
Posts / Week
0.96
Growth Score
0.6 / 100
Audience Score
88 / 100
Engagement
0.23%
Yes. New York Post carries the blue verified badge on Instagram.
A sponsored post from New York Post is estimated at $8,500 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
