Elevating Culture & Community News • Guides • Stories • Experiences NFS 19+ 🇨🇦 / 21+ 🇺🇸
Herb is a verified business account on Instagram based in United States, tracked in the InstME index with 1.5M followers. Herb has shared 8,996 posts to date, currently around 3 posts a week. Typical posts draw 1,231 likes and 23 comments, putting engagement at 0.08%.
Herb has built an audience of 1.5M followers on Instagram over 8,996 posts as a business account.
Each post from Herb averages 1,231 likes and 23 comments, or about one interaction per 1,236 followers.
Followers weigh in with a comment about every 53 likes, a healthy amount of conversation.
Herb maintains a rhythm of about 3 posts per week.
The account follows just 3,172 others against 1.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,400–$10,000
Based on 1.5M followers and a 0.08% engagement rate, a single sponsored post by Herb is worth an estimated $5,400–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Herb | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 1,231 | 25,711 |
| Average comments | 23 | 376 |
| Posts per week | 2.7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Herb | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.81% |
| Average likes | 1,231 | 19,158 |
| Average comments | 23 | 344 |
| Posts per week | 2.7 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 14, 2026
Herb is a verified Instagram brand based in United States on Instagram, with 1.5M followers.
Herb has 1,549,963 followers on Instagram (1.5M) as of Jul 14, 2026.
Herb's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Herb average 1,231 likes and 23 comments.
Herb posts about 3 times per week on average.
Herb is registered as a business account on Instagram and is verified.
Herb's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Herb carries the blue verified badge on Instagram.
A sponsored post from Herb is estimated at $5,400 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
8,996
Avg Comments
23
Engagement
0.01%
