Living our best lives! Formerly known as O, the Oprah Magazine.
Outreach This Creator For FreeFollowers
3.5M
Following
545
Total Posts
Engagement Rate
0.05%
Avg Likes
1,505
Avg Comments
Oprah Daily is a verified Lifestyle brand on Instagram, tracked in the InstME index with 3.5M followers. Oprah Daily has shared 10,581 posts to date, currently around 27 posts a week. Typical posts draw 1,505 likes and 70 comments, putting engagement at 0.05%.
Oprahdaily has built an audience of 3.5M followers on Instagram over 10,581 posts as a Lifestyle account.
Among 177 Lifestyle accounts with over 1M followers in the InstME index, Oprahdaily's 0.05% engagement rate comes in in the bottom quarter (median: 2.43%).
One comment lands for every 22 likes, which reads as a healthy amount of conversation.
Oprahdaily's output runs to about 27 posts per week, more than one per day.
The account follows just 545 others against 3.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$12,000–$23,000
Based on 3.5M followers and a 0.05% engagement rate, a single sponsored post by Oprahdaily is worth an estimated $12,000–$23,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Oprahdaily | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 2.43% |
| Average likes | 1,505 | 54,853 |
| Average comments | 70 | 522 |
| Posts per week | 27.05 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Oprah Daily is a verified lifestyle brand on Instagram, with 3.5M followers.
Oprah Daily posts on Instagram as @oprahdaily.
Oprah Daily has 3,478,571 followers on Instagram (3.5M) as of Apr 23, 2026.
Oprah Daily's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Oprah Daily average 1,505 likes and 70 comments.
Oprah Daily posts about 27 times per week on average.
Oprah Daily is registered as a business account on Instagram and is verified.
Oprah Daily is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 10,581 posts.
Yes. Oprah Daily carries the blue verified badge on Instagram.
10,581
70
Posts / Week
27.05
Growth Score
1 / 100
Follower Ratio
6382.7×
Engagement
2.5%
A sponsored post from Oprah Daily is estimated at $12,000 to $23,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
