#lifestyle on Instagram, hashtag stats & best tags
7,373 creators in the InstME index post about lifestyle. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #lifestyle.
#lifestyle hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
7,373
Average followers
150,058
Median: 20,222
Average engagement rate
8.50%
Median: 2.26%
Average likes per post
6,513
Median: 316
Average comments per post
111
Median: 25
Average posts per month
9.6
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #lifestyle
Top countries
Share of creators with a known country
- United States39.8%
- United Kingdom8.6%
- Nigeria7.1%
- Canada4.8%
- India4.3%
- Australia3.5%
- France3%
- Indonesia2.7%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English92.2%
- French4.1%
- Indonesian3.7%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion61.1%
- Lifestyle8.7%
- Fitness6%
- Photography5.1%
- Beauty4.1%
- Food3.1%
- Art2.1%
- Business1.3%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 66% women / 34% men.
Modeled from the fashion, lifestyle, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #lifestyle
7,373 creators in the InstME index mention Lifestyle in their profile.
Meddy
@coachmeddydubai
Followers
2.2M
Engagement
0%
Euromaxx
@dw_euromaxx
Followers
396.8K
Engagement
2.28%
Shweta Mishrra
@shwetasawarnik
Followers
307.1K
Engagement
0%
Karen 🙋🏻♀️
@micocinarapida
Followers
293.6K
Engagement
4.29%
MENA ADUBEA
@mena_adubea
Followers
285K
Engagement
2.17%
Karla Lu
@thepolymathmom
Followers
186.1K
Engagement
0%
Janette Ewen
@janetteewen
Followers
182.9K
Engagement
1.75%
Sector 9 Skateboards
@sector9
Followers
165.6K
Engagement
0.31%
Revista Imagen Miami
@imagenmiami
Followers
161K
Engagement
0.28%
Odell Dickerson, Jr., MBA
@odellexec
Followers
110.9K
Engagement
3.9%
Lifestyle Asia Thailand [EN]
@lifestyleasiath
Followers
106.9K
Engagement
19.99%
Whitney Kutch
@hellowhitneyxo
Followers
77.9K
Engagement
0.33%
Hashtags to use with #lifestyle
Pair the broad tag with narrower variations so your post has a realistic shot at ranking in smaller feeds.
Tips for using #lifestyle
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 9.6 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#lifestyle hashtag FAQ
How many Instagram influencers use #lifestyle?
7,373 public Instagram creators with 1,000+ followers in the InstME index use lifestyle in their profile or content category.
What is a good engagement rate for #lifestyle posts?
The median engagement rate across #lifestyle creators is 2.26%, and the average is 8.50%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #lifestyle?
Use 20–30 hashtags per post, mixing broad tags like #lifestyle with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #lifestyle creators post from?
The largest share post from United States (39.8%), United Kingdom (8.6%), Nigeria (7.1%), based on the #lifestyle creators in the index with a known country.
Find creators who already post about Lifestyle
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.