#style on Instagram, hashtag stats & best tags
12,200 creators in the InstME index post about style. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #style.
#style hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
12,200
Average followers
155,446
Median: 17,652
Average engagement rate
7.71%
Median: 1.95%
Average likes per post
4,953
Median: 257
Average comments per post
103
Median: 22
Average posts per month
10.0
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #style
Top countries
Share of creators with a known country
- United States39.3%
- United Kingdom8.5%
- Nigeria6.8%
- Canada4.1%
- Australia4.1%
- India3.9%
- France3.3%
- Indonesia2.4%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English92.1%
- French4.6%
- Indonesian3.3%
Creator categories using this hashtag
Share of creators with a classified niche
- Fashion66.3%
- Lifestyle5.3%
- Fitness4.4%
- Beauty4.2%
- Photography3.7%
- Art3.3%
- Food3.3%
- Music2.4%
Most common audience gender
Estimated, not a measured follower breakdown
Predominantly women
Roughly 67% women / 33% men.
Modeled from the fashion, lifestyle, fitness creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #style
12,200 creators in the InstME index mention Style in their profile.
Jin Cruce
@agingwith_style_and_grays
Followers
1.5M
Engagement
10.39%
Style Me Pretty
@stylemepretty
Followers
1.2M
Engagement
0.02%
stylewe.com
@stylewe
Followers
375K
Engagement
0.08%
MILKSHAKE OF DOLCE VITA
@stylemilkshake
Followers
325.7K
Engagement
0.12%
Rochell
@stylishgaze
Followers
276.1K
Engagement
0.74%
Esquire Meฬxico
@esquiremx
Followers
201.5K
Engagement
2.15%
Kimi Yap - Sy
@kimiyap
Followers
156.4K
Engagement
0.01%
๐ฃ๐ฎ๐๐๐ ๐ฌ๐ฎ๐ฝ
@pattyyap
Followers
151.9K
Engagement
1.39%
DEMI DORSEY โ๏ธ๐ฐ๐๐พ๐
@demidorsey
Followers
89.1K
Engagement
2.36%
kjmoody
@kjmoody
Followers
83.2K
Engagement
6.21%
Aykaa
@aykaa_jpr
Followers
79.9K
Engagement
0.22%
SU Fabulous Dancing Dolls
@theforeverdolls
Followers
76.8K
Engagement
3.13%
Tips for using #style
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 10.0 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20โ30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#style hashtag FAQ
How many Instagram influencers use #style?
12,200 public Instagram creators with 1,000+ followers in the InstME index use style in their profile or content category.
What is a good engagement rate for #style posts?
The median engagement rate across #style creators is 1.95%, and the average is 7.71%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #style?
Use 20โ30 hashtags per post, mixing broad tags like #style with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #style creators post from?
The largest share post from United States (39.3%), United Kingdom (8.5%), Nigeria (6.8%), based on the #style creators in the index with a known country.
Find creators who already post about Style
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.