Followers
8.6M
Following
632
Total Posts
Engagement Rate
0.95%
Avg Likes
81,748
Avg Comments
On Instagram, Rolling Stone is a verified business account with an audience of 8.6M. The account has published 16,094 posts, currently less than one post a week. Engagement runs at 0.95%, or about 81,748 likes and 701 comments per post.
Tracked in the InstME index, Rollingstone is a business account with 8.6M followers and a back catalogue of 16,094 posts.
A post from Rollingstone usually lands 81,748 likes and 701 comments, near one interaction for every 105 followers.
For roughly every 117 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Rollingstone has kept to less than one post per week.
Rollingstone keeps its following list short (632) relative to 8.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$30,000–$56,000
Based on 8.6M followers and a 0.95% engagement rate, a single sponsored post by Rollingstone is worth an estimated $30,000–$56,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Rollingstone | Cohort median |
|---|---|---|
| Engagement rate | 0.95% | 1.02% |
| Average likes | 81,748 | 25,711 |
| Average comments | 701 | 376 |
| Posts per week | 0.91 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Rolling Stone is a verified Instagram brand on Instagram, with 8.6M followers.
Rolling Stone posts on Instagram as @rollingstone.
Rolling Stone has 8,643,511 followers on Instagram (8.6M) as of Jul 15, 2026.
Rolling Stone's engagement rate is 0.95%, calculated from average likes and comments per post relative to followers.
Posts by Rolling Stone average 81,748 likes and 701 comments.
Rolling Stone posts less than once a week on average.
Rolling Stone is registered as a business account on Instagram and is verified.
Yes. Rolling Stone carries the blue verified badge on Instagram.
A sponsored post from Rolling Stone is estimated at $30,000 to $56,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
16,094
701
Posts / Week
0.91
Growth Score
19 / 100
Follower Ratio
13676.4×
Engagement
0.74%
